Unit of competency Outline

Date retreived
24/07/2026 2:07 AM AWST

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Manage advertising production

Manage advertising production

Unit of competency
National Code
BSBADV603B
State Code
D0569
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/03/2009
View on TGA
State Implementation and Classification
Approved Date
10/07/2014
Field of Education
080507 - Advertising
Original Release Date
10/07/2014
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to plan, direct, monitor and evaluate the production of electronic and print advertising.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Plan the production process for advertisements
  • 1.1. Confirm the timing and budgetary requirements for creative and production work
  • 1.2. Assess the creative brief and identify factors that influence the production process
  • 1.3. Investigate and determine production processes to suit the advertising brief, creative work and the advertising medium
  • 1.4. Determine the specifications to suit both the advertisement and production process
  • 1.5. Schedule pre-production work to meet production and post-production requirements
  • 1.6. Plan a production schedule to meet the requirements of the advertising brief and media plan
2. Evaluate and select suppliers
  • 2.1. Identify suppliers for each element in the production process
  • 2.2. Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements
  • 2.3. Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements
  • 2.4. Brief and gain agreement from suppliers on the production, schedule and process requirements
3. Direct the advertising production process
  • 3.1. Integrate the management of all aspects of the production process to meet the requirements of the advertising brief and schedule
  • 3.2. Involve creative specialists in the production process to solve creative problems and to advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service
  • 3.3. Ensure the outputs from the production process meet the requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements
4. Evaluate advertising production
  • 4.1. Evaluate the quality and cost-effectiveness of the production processes and report against the requirements of the creative brief
  • 4.2. Ensure evaluation processes are valid and measure quality against the standards established in the creative brief
  • 4.3. Evaluate the final advertisement in relation to the requirements of the creative brief
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Factors that influence the production process may include:
budget
central idea
creative concept
image factors
timeframe
Production processes may include:
print production processes such as:
computer software programs
desktop publishing
flexography
inkjet printing
letterpress
offset lithography
pre-print production processes
rotogravure
silk screen
electronic production processes such as:
film
live recording
podcasting
sound recording
streaming
video
websites
Specifications may include:
art reproduction
aspect ratio
colour register/s
colour reproduction:
colour separation
composition
computerised colour reproduction
film
halftones
line art
photography
process colour
screens
spot colour
typesetting
video
Media may include:
cinema
internet
out of home
radio
television
Pre-production work may include:
receipt and review of advertising copy
receipt of visual elements and layout
rehearsals
scripts
set construction
storyboards
Production schedule may include:
film or video shooting
pre-production work
production work
post-production work
sound recording
Legal and ethical requirements may include:
codes of practice such as those issued by:
Advertising Federation of Australia
Australian Communications and Media Authority
Australian Competition and Consumer Commission
Australian Performing Right Association
Commercial Radio Australia
Free TV Australia
cultural expectations and influences
ethical principles
legislation
policies and guidelines
regulations
social responsibilities such as protection of children, environmental issues
societal expectations
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
planning, directing, monitoring and evaluating the production of at least two advertisements, including:
one electronic advertisement
one print advertisement.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to production facilities
access to advertising and creative briefs, and media plans.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of reports detailing production activities
demonstration of production techniques to develop a print and electronic advertisement
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations of advertisements produced
oral or written questioning to assess knowledge of advertising and creative briefs, and media plans
review of evaluation of final advertisement in relation to the requirements of the creative brief.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other advertising units.
Replaced By
State Code National Code Title Type
AUJ96 BSBADV603 Manage advertising production Unit of competency