Qualification Outline
22/07/2026 1:38 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Advanced Diploma of Advertising
Advanced Diploma of Advertising
BSB60110
W906
Replaced
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 3.00 | 18/12/2012 | Current | Approved |
Description
This qualification reflects the role of individuals who provide leadership and strategic direction for the advertising activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the advertising field. These individuals are often accountable for group outcomes and for the overall performance of the advertising function in an organisation.
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
account director
account planning manager
client services executive
client services director.
Schedule
Packaging Rules
Total number of units = 85 core units plus
3 elective units
2 of the elective units must be selected from the elective units listed below.
1 elective unit may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package. If not listed below, the unit may be selected from a Diploma qualification.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
Core units
BSBADV602B Develop an advertising campaign
BSBADV603B Manage advertising production
BSBADV604B Execute an advertising campaign
BSBADV605B Evaluate campaign effectiveness
BSBMKG523A Design and develop an integrated marketing communication plan
Elective units
Compliance
BSBCOM603C Plan and establish compliance management systems
Creating thinking
BSBCRT501A Originate and develop concepts
Design process
BSBDES601A Manage design realisation
BSBDES602A Research global design trends
Diversity
BSBDIV601A Develop and implement diversity policy
Financial management
BSBFIM601A Manage finances
Human resource management
BSBHRM602B Manage human resources strategic planning
Information management
BSBINM601A Manage knowledge and information
Innovation
BSBINN601B Manage organisational change
Management
BSBMGT605B Provide leadership across the organisation
BSBMGT608C Manage innovation and continuous improvement
BSBMGT615A Contribute to organisation development
BSBMGT616A Develop and implement strategic plans
BSBMGT617A Develop and implement a business plan
Marketing
BSBMKG611A Manage measurement of marketing effectiveness
BSBMKG603B Manage the marketing process
BSBMKG607B Manage market research
BSBMKG608A Develop organisational marketing objectives
BSBMKG609A Develop a marketing plan
Work health and safety
BSBWHS605A Develop, implement and maintain WHS management systems
Sustainability
BSBSUS501A Develop workplace policy and procedures for sustainability
Imported units
PSPGOV602B Establish and maintain strategic networks
PSPPROC607A Manage strategic contracts
1. Core Units
All Five (5) units must be completed
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| D4877 | BSBMKG523A | Design and develop an integrated marketing communication plan | 80 | Unit of competency |
| D0568 | BSBADV602B | Develop an advertising campaign | 80 | Unit of competency |
| D0571 | BSBADV605B | Evaluate campaign effectiveness | 60 | Unit of competency |
| D0570 | BSBADV604B | Execute an advertising campaign | 80 | Unit of competency |
| D0569 | BSBADV603B | Manage advertising production | 60 | Unit of competency |
2. Elective Units
Two (2) of the elective units must be selected from the elective units listed.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D181 | BSB60107 | Advanced Diploma of Advertising | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVW2 | BSB60115 | Advanced Diploma of Advertising | Qualification |
No information
Entry Requirements
There are no entry requirements for this qualification.
Traineeships and Apprenticeships