Unit of competency Outline

Date retreived
23/07/2026 11:45 AM AWST

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Coordinate marketing activities

Coordinate marketing activities

Unit of competency
National Code
SITXMPR012
State Code
OEA06
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
10/06/2022
View on TGA
State Implementation and Classification
Approved Date
18/10/2022
Field of Education
080505 - Marketing
Original Release Date
18/10/2022
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level. The unit incorporates knowledge of marketing principles.The unit applies to all industry sectors, and to individuals who are responsible for coordinating marketing activities within the parameters of an established marketing strategy. Individuals working independently with limited supervision undertake this role. This could include marketing coordinators or managers and owner-operators of small businesses.The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Plan and organise marketing activities.
  • 1.1. Plan marketing activities according to marketing plan or other organisational systems.
  • 1.2. Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning.
  • 1.3. Confirm target markets and marketing medium.
  • 1.4. Evaluate potential and suitability of marketing opportunities that arise.
  • 1.5. Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media.
  • 1.6. Develop and implement action plans to address operational details.
2. Undertake a general public relations role.
  • 2.1. Establish and conduct positive relationships with industry and media colleagues.
  • 2.2. Use networks to support marketing activities.
  • 2.3. Develop public relations resources as required, including media releases and industry or media support materials.
3. Review and report on marketing activities.
  • 3.1. Review activities according to agreed evaluation methods and incorporate results into future planning.
  • 3.2. Prepare reports according to organisational policy and required timeframes.
  • 3.3. Present current and clear market intelligence to inform sales and marketing planning.
No information
No information
Replaces
State Code National Code Title Type
AWQ22 SITXMPR004 Coordinate marketing activities Unit of competency