Unit of competency Outline
Date retreived
22/07/2026 5:10 PM AWST
22/07/2026 5:10 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage motor sport team media liaison
Manage motor sport team media liaison
Unit of competency
National Code
AURMCA001
AURMCA001
State Code
AXC29
AXC29
TGA Status
Replaced
Replaced
DTWD Status
Transition (Replaced)
Transition (Replaced)
State Implementation and Classification
Approved Date
13/07/2016
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
13/07/2016
Nominal Hours
40
Description
This unit describes the performance outcomes required to liaise with the media on behalf of a motor sport team and to support team members during media interviews and appearances. It involves researching the media liaison needs of the team and identifying the most appropriate media outlets, arranging media interviews, and preparing a budget to support media liaison activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when developing media releases and arranging media interviews.It applies to those working in the motor sport industry.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify team media requirements and limitations
- 1.1 Desired outcomes of media liaison are identified in relation to team goals
- 1.2 Limitations on information to be provided are identified
- 1.3 Media liaison budget is developed
- 1.4 Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements
2. Prepare media information
- 2.1 Type of media suitable for promotional strategy and team requirements is selected
- 2.2 Specific media outlet information needs are researched
- 2.3 Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues
- 2.4 Team information and performance statistics are researched and documented
- 2.5 Suitable information is prepared for release
3. Issue media information
- 3.1 Media personnel are contacted and timing arrangements for release are agreed
- 3.2 Team management approval is obtained and information provided to media outlet
- 3.3 Promotional partner representatives are advised of release details
4. Arrange media interviews
- 4.1 Media persons are contacted and requirements negotiated
- 4.2 Interview schedule and agenda are determined
- 4.3 Material for interviews is researched and prepared
- 4.4 Team persons are briefed and coached in presentation techniques as required
- 4.5 Team management is regularly informed of arrangements and outcomes
- 4.6 Promotional partner representatives are advised of interview details
5. Evaluate publicity benefits
- 5.1 Exposure statistics are obtained from media outlets
- 5.2 Promotional partner feedback on media release and interview is obtained
- 5.3 Data and feedback are analysed to assess effectiveness
- 5.4 Outcomes are measured against media liaison budget and team objectives
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| WF251 | AURMCA5001 | Manage motorsport team media liaison | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OCL11 | AURMCA101 | Manage motor sport team media liaison | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| BAB5 | AUR40316 | Certificate IV in Motor Sport Technology | Qualification |
| BAB4 | AUR50316 | Diploma of Motor Sport Technology | Qualification |