Unit of competency Outline
Date retreived
23/07/2026 1:14 AM AWST
23/07/2026 1:14 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage motorsport team media liaison
Manage motorsport team media liaison
Unit of competency
National Code
AURMCA5001
AURMCA5001
State Code
WF251
WF251
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
08/07/2013
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
08/07/2013
Nominal Hours
40
Description
This unit of competency covers the skills and knowledge required to identify team media requirements and limitations, prepare media information, issue media information, arrange media interviews and evaluate publicity benefits.Licensing, legislative, regulatory or certification requirements may apply to this unit in some jurisdictions. Users are advised to check with the relevant regulatory authority.
Notes
Elements and Performance Criteria
1. Identify team media requirements and limitations
- 1.1. Desired outcomes of media liaison are identified in relation to team goals
- 1.2. Limitations on information to be provided are identified in accordance with team requirements, confidentiality, ethical conduct and promotion partner requirements
- 1.3. Media liaison budget is developed
- 1.4. Media outlets and persons are researched and choices made according to team requirements, ethical conduct and promotional partner requirements
2. Prepare media information
- 2.1. Media suitable for promotional strategy and team requirements is selected
- 2.2. Specific media outlet information needs are researched
- 2.3. Media needs/requests are considered in light of team objectives, confidentiality requirements and ethical issues
- 2.4. Team information and performance statistics are researched and documented
- 2.5. Information prepared is clear, succinct and appropriate to target audience
- 2.6. Information prepared meets team and media outlet needs and industry ethics
3. Issue media information
- 3.1. Media persons are contacted and release timing arrangements made
- 3.2. Team management approval is obtained and information provided to media outlet
- 3.3. Promotional partner representatives are advised of release details
4. Arrange media interviews
- 4.1. Media persons are contacted and requirements negotiated
- 4.2. An interview schedule and agenda is determined
- 4.3. Material for interviews is researched and prepared
- 4.4. Team persons are briefed and coached in presentation techniques where required
- 4.5. Team management are regularly informed of arrangements and outcomes
- 4.6. Promotional partner representatives are advised of interview details
5. Evaluate publicity benefits
- 5.1. Exposure statistics are obtained from media outlets
- 5.2. Promotional partner feedback on media release/interview is obtained
- 5.3. Data and feedback is analysed to assess effectiveness
- 5.4. Outcomes are measured against media liaison budget and team objectives
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Research team media needs
Research of team media needs includes:
clarification of team goals and objectives with team members
identification of promotional partner expectations
consideration of ethical issues in advertising and promotion
Media
Media may include
print (local, community, daily newspapers, magazines, industry publications)
television
radio (mainstream, community)
internet
Media releases
Media releases include information prepared for dissemination through:
print (e.g. newspaper and magazine)
electronic (e.g. radio, television and internet) media
Media interviews
Media interviews may include, but are not limited to:
radio
television
internet video clip interviews
Promotional partners
Promotional partners include:
existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team.
Promotional partners may also be termed 'sponsors' or 'business partners'
Promotional activities and follow-up
Promotional activities and follow-up includes:
liaison with media, promotional partners/sponsors and dissemination of team performance information
WHS requirements
WHS requirements include:
state/territory and federal legislation
controlling body requirements
manufacturer specifications and local safe operating procedures
Legislative requirements
Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations, manual handling procedures and team insurance requirements
Resources
Resources may include, but are not limited to:
a computer and word processing software
Information/documents
Information/documents may include:
controlling body rules, category rules and supplementary regulations
team procedures relating to dissemination of information and media appearances
task instructions including worksheets, checklists and plans
team procedures relating to reporting and communication
legislation regarding ethical advertising
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Research team media needs
Research of team media needs includes:
clarification of team goals and objectives with team members
identification of promotional partner expectations
consideration of ethical issues in advertising and promotion
Media
Media may include
print (local, community, daily newspapers, magazines, industry publications)
television
radio (mainstream, community)
internet
Media releases
Media releases include information prepared for dissemination through:
print (e.g. newspaper and magazine)
electronic (e.g. radio, television and internet) media
Media interviews
Media interviews may include, but are not limited to:
radio
television
internet video clip interviews
Promotional partners
Promotional partners include:
existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team.
Promotional partners may also be termed 'sponsors' or 'business partners'
Promotional activities and follow-up
Promotional activities and follow-up includes:
liaison with media, promotional partners/sponsors and dissemination of team performance information
WHS requirements
WHS requirements include:
state/territory and federal legislation
controlling body requirements
manufacturer specifications and local safe operating procedures
Legislative requirements
Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations, manual handling procedures and team insurance requirements
Resources
Resources may include, but are not limited to:
a computer and word processing software
Information/documents
Information/documents may include:
controlling body rules, category rules and supplementary regulations
team procedures relating to dissemination of information and media appearances
task instructions including worksheets, checklists and plans
team procedures relating to reporting and communication
legislation regarding ethical advertising
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessors must be satisfied that the candidate can competently and consistently:
interpret and apply controlling body and category rules and supplementary regulations
apply safety requirements including the use of personal protective equipment
follow task instructions, operating procedures and inspection processes to:
minimise the risk of injury to self or others
achieve required outcomes within team time and quality standards
develop media releases for a minimum of three (3) types of media
arrange a minimum of two (2) media appearances for team persons. Appearances must be for two (2) types of media, which may include:
radio
television
live appearance at an event
guest speaker
conduct work to quality and timeliness standards
work effectively with others
modify activities to cater for variations in workplace context and environment.
Context of, and specific resources for assessment
Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.
Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence of process.
Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.
Method of assessment
Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.
Assessment should be by direct observation of tasks and questioning on underpinning knowledge.
Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.
Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.
Guidance information for assessment
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessors must be satisfied that the candidate can competently and consistently:
interpret and apply controlling body and category rules and supplementary regulations
apply safety requirements including the use of personal protective equipment
follow task instructions, operating procedures and inspection processes to:
minimise the risk of injury to self or others
achieve required outcomes within team time and quality standards
develop media releases for a minimum of three (3) types of media
arrange a minimum of two (2) media appearances for team persons. Appearances must be for two (2) types of media, which may include:
radio
television
live appearance at an event
guest speaker
conduct work to quality and timeliness standards
work effectively with others
modify activities to cater for variations in workplace context and environment.
Context of, and specific resources for assessment
Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.
Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence of process.
Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.
Method of assessment
Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.
Assessment should be by direct observation of tasks and questioning on underpinning knowledge.
Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.
Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.
Guidance information for assessment
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| W2911 | AURM542538A | Manage motorsport team media liaison | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AXC29 | AURMCA001 | Manage motor sport team media liaison | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J416 | AUR40312 | Certificate IV in Motorsport Technology | Qualification |
| J424 | AUR50312 | Diploma of Motorsport Technology | Qualification |