Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Statistical analysis may include:
measures of central tendency
measures of dispersion
nature and degree of relationship between variables
normal distribution probability curve
sampling
time series analysis
Trends and developments may include:
changes in technology
demographic trends
ecological/environmental trends
economic trends (local, regional, national, international)
government activities e.g. interest rates, deregulation
industrial trends
political events such as:
wars
internal conflicts
forthcoming elections
social and cultural factors
Aspects of culture may include:
attitude of overseas countries to Australia and Australians
degree of fiscal conservatism or liberalism within culture
family structures, and usual purchasers and decision makers in families
religion
values and beliefs
Measures of central tendency/dispersion and correlations may include:
benchmarking against Australian performance
cross-tabulations
grouped or ungrouped data
inter-firm comparison data
international benchmarking
mean
median
mode
Z, T and chi square tests
Comparative international market information may include:
benchmarking against Australian performance
best practice information
inter-firm comparison data
international benchmarking
Opportunities may include:
cooperative ventures
extending, expanding or otherwise changing an existing business
franchising
joint ventures
new products or services for existing markets
new products or services for new international settings or within other regions of existing international settings
potential for greater penetration of existing markets with existing products or services
strategic alliances
Visual presentation may include:
desktop published reports of market data
graphical data including pie/bar/column graphs
material using a variety of media such as video, audio, CD-ROM, photographs, slides, film

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
analysis of market data to inform the process of targeting marketing activities and the drawing up of a marketing plan
examples where the candidate has analysed and reported on market data, including interpreting trends and market developments and competitor market performance data
documentation of results of analysis in a report
knowledge of cultural, historical, political, economic and general knowledge of international events that may have an impact on international business activity.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to office equipment and resources
access to workplace documents including completed reports
access to information sources used by candidate.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
review of comparison of international business performance to that of competitors
analysis of responses to case studies and scenarios
demonstration of data analysis techniques
observation of presentations
oral or written questioning to assess knowledge of international markets and strategies
assessment of data analysis reports.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBMKG517AAnalyse consumer behaviour for specific international markets.