Unit of competency Outline
Date retreived
21/07/2026 11:17 PM AWST
21/07/2026 11:17 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Analyse data from international markets
Analyse data from international markets
Unit of competency
National Code
BSBMKG511
BSBMKG511
State Code
AUJ74
AUJ74
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to analyse data from international markets.It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial skills to ensure business activities are conducted effectively.In this role, individuals specifically interpret international market trends, monitor competition and report on market data. Typically, they work as supervisors and lead teams in conducting international business activities.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Interpret trends and market developments
- 1.1 Use statistical analysis of Australian and international market data to interpret international market trends and developments
- 1.2 Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market
- 1.3 Identify aspects of culture that may impact international business activity within target market
- 1.4 Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data
- 1.5 Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings
2. Interpret competitor market performance
- 2.1 Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats
- 2.2 Compare international business performance to that of competitors to identify market position
3. Report market data
- 3.1 Prepare, plot and interpret data for visual presentation
- 3.2 Assess visual presentation for potential problems and take corrective action if necessary
- 3.3 Ensure report meets organisational requirements for content, format and level of detail
- 3.4 Submit report within the required timeframe
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D0873 | BSBMKG511A | Analyse data from international markets | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OCF33 | BSBMKG548 | Forecast international market and business needs | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVT5 | BSB50815 | Diploma of International Business | Qualification |
| AVW6 | BSB51215 | Diploma of Marketing | Qualification |
| AZN0 | CUA50815 | Diploma of Music Industry | Qualification |