Unit of competency Outline

Date retreived
23/07/2026 1:09 PM AWST

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Undertake strategic planning in retail

Undertake strategic planning in retail

Unit of competency
National Code
SIRRSTR001
State Code
AWX38
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
31/03/2016
View on TGA
State Implementation and Classification
Approved Date
13/09/2016
Field of Education
080301 - Business Management
Original Release Date
13/09/2016
Nominal Hours
70
Description
This unit describes the performance outcomes, skills and knowledge required to analyse the operating environment and use results to develop, implement and review a retail strategy. This unit applies to senior personnel working in a diverse range of sectors and business contexts. They operate independently and are responsible for making a range of operational business decisions and strategic planning. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Analyse the operating environment.
  • 1.1.Review organisational vision, mission, values and current strategy as available.
  • 1.2.Consult with key stakeholders on current and future direction of the organisation.
  • 1.3.Research and identify trends in consumer behaviour to inform strategy development.
  • 1.4.Conduct competitor analysis to inform strategy development.
  • 1.5.Conduct environmental analysis of the retail market place.
  • 1.6.Use information gained to determine strengths, weaknesses, opportunities and threats of the organisation.
2. Develop the strategic plan.
  • 2.1.Establish objectives that meet the desired future strategic position of the organisation.
  • 2.2.Develop action plans outlining steps required to achieve strategic objectives.
  • 2.3.Develop quantitative and qualitative evaluation criteria to be used in reviewing the strategic plan.
  • 2.4.Ensure strategic plan aligns with organisational vision, mission, and values.
  • 2.5.Circulate strategic plan to relevant stakeholders for comment, support and endorsement.
3. Implement, monitor and evaluate the strategic plan.
  • 3.1.Communicate strategic plan to all relevant stakeholders.
  • 3.2.Implement plan, ensuring shared understanding of and commitment to strategic objectives addressing any barriers as they arise.
  • 3.3.Monitor and refine the strategic plan as required.
  • 3.4.Evaluate and review performance against strategic objectives and evaluation criteria.
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State Code National Code Title Type
AZZ8 SIR50116 Diploma of Retail Leadership Qualification