Unit of competency Outline

Date retreived
23/07/2026 1:05 AM AWST

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Analyse consumer behaviour for specific international markets

Analyse consumer behaviour for specific international markets

Unit of competency
National Code
BSBMKG517
State Code
AUJ95
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to examine consumer behaviour for unique international markets.It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively.In this role, individuals confirm the target market, assess current level of consumer interest and develop and document recommended marketing strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Confirm target market
  • 1.1 Identify market or market segment for a product or service in accordance with the marketing plan
  • 1.2 Identify aspects of culture that may impact international marketing of products or services within target market
  • 1.3 Identify consumer attributes for market or market segment from market profile
  • 1.4 Identify features of products or services in accordance with marketing plan
2. Assess current level of consumer interest
  • 2.1 Investigate consumer need for products or services through analysis of trends and past performance of products and services both within Australia and within relevant international settings
  • 2.2 Review past marketing, including plans, strategies and campaigns or positioning of products or services for effectiveness of focus of appeal; both within Australia and within relevant international settings
  • 2.3 Assess individual, social and cultural influences on consumer behaviour and estimate their impact for products or services
  • 2.4 Assess lifestyle influences on consumer behaviour and estimate their impact for products or services
  • 2.5 Assess organisational behaviour in relation to products or services in accordance with the marketing plan
3. Recommend marketing strategies
  • 3.1 Ensure marketing strategies address innate and acquired needs of consumers, and appeal to motives that influence decision-making
  • 3.2 Present a rationale for focus of appeal, and outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies
  • 3.3 Ensure focus of appeal meets legal and ethical obligations, and budgetary requirements of the marketing plan, and check for cultural appropriateness
No information
No information
Replaces
State Code National Code Title Type
D0879 BSBMKG517A Analyse consumer behaviour for specific international markets Unit of competency
Replaced By
State Code National Code Title Type
OCF26 BSBMKG549 Profile and analyse consumer behaviour for international markets Unit of competency