Qualification Outline

Date retreived
22/07/2026 6:35 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Diploma of Marketing

Diploma of Marketing

Qualification
National Code:
BSB51215
State Code:
AVW6
TGA Status:
Replaced
DTWD Status:
Replaced
National Endorsed, State Implementation and Classification
Field of Education
0805 - Sales And Marketing
Original TGA Release Date
25/03/2015
Approved Date
15/09/2015
Stream of Study
Initial Vocational (3100 - 3600)
VET Act Classifier
C
Nominal Hours
390
Duration
2 Semesters
Current Release Number
1.00
Current Release Date
25/03/2015
VET Act Conditions
—
Releases
Release Version Release Date TGA Status DTWD Status
1.00 25/03/2015 Current Approved
Description

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Schedule
Packaging Rules
Total number of units = eight (8)
This qualification has no core units.
- eight (8) elective units must be selected, of which:
- five (5) elective units must be selected from the Group A elective units below
- at least two (2) elective units must be selected from the Group B elective units below
- one (1) elective unit may be selected from the remaining Group A or Group B units, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Group A Elective Units

At least five (5) units must be chosen from Group A.
Please refer to the packaging rules for the full details of available options.

State Code National Code Title Hours Type
AUH97 BSBMKG515 Conduct a marketing audit 40 Unit of competency
AUL84 BSBMKG502 Establish and adjust the marketing mix 50 Unit of competency
AUI00 BSBMKG501 Identify and evaluate marketing opportunities 50 Unit of competency
AUH48 BSBMKG514 Implement and monitor marketing activities 40 Unit of competency
AUM46 BSBMKG507 Interpret market trends and developments 50 Unit of competency
AUH85 BSBMKG506 Plan market research 50 Unit of competency
2. Group B Elective Units

At least two (2) units must be chosen from Group B.
Please refer to the packaging rules for the full details of available options.

State Code National Code Title Hours Type
AUJ95 BSBMKG517 Analyse consumer behaviour for specific international markets 50 Unit of competency
AUJ74 BSBMKG511 Analyse data from international markets 50 Unit of competency
AUI36 BSBREL502 Build international business networks 40 Unit of competency
AUK04 BSBREL501 Build international client relationships 40 Unit of competency
AUJ17 BSBMKG523 Design and develop an integrated marketing communication plan 80 Unit of competency
AUL58 BSBMKG409 Design direct response offers 60 Unit of competency
AUK39 BSBADV507 Develop a media plan 60 Unit of competency
AUL34 BSBSLS501 Develop a sales plan 70 Unit of competency
AUH58 BSBPUB504 Develop and implement crisis management plans 40 Unit of competency
AUJ19 BSBPUB502 Develop and manage complex public relations campaigns 50 Unit of competency
AUI86 BSBSUS501 Develop workplace policy and procedures for sustainability 50 Unit of competency
AUJ24 BSBMKG512 Forecast international market and business needs 50 Unit of competency
AUJ14 BSBMKG509 Implement and monitor direct marketing activities 40 Unit of competency
AUK27 BSBSLS502 Lead and manage a sales team 40 Unit of competency
AUH01 BSBFIM501 Manage budgets and financial plans 50 Unit of competency
AUJ53 BSBMKG520 Manage compliance within the marketing legislative framework 50 Unit of competency
AUI76 BSBPUB503 Manage fundraising and sponsorship activities 50 Unit of competency
AUI40 BSBPUB501 Manage the public relations publication process 45 Unit of competency
AUI13 BSBMKG519 Plan and implement business-to-business marketing 40 Unit of competency
AUI45 BSBMKG518 Plan and implement services marketing 40 Unit of competency
AUM51 BSBMKG521 Plan and implement sponsorship and event marketing 50 Unit of competency
AUM10 BSBMKG508 Plan direct marketing activities 50 Unit of competency
AUL52 BSBMKG510 Plan e-marketing communications 50 Unit of competency
AUJ04 BSBMKG522 Plan measurement of marketing effectiveness 40 Unit of competency
AUK01 BSBMKG516 Profile international markets 50 Unit of competency
AUL16 BSBMKG513 Promote products and services to international markets 50 Unit of competency
AUK90 BSBFIA501 Report on finances related to international business 50 Unit of competency
AUJ11 BSBWRT501 Write persuasive copy 40 Unit of competency
Replaces
State Code National Code Title Type
D174 BSB51207 Diploma of Marketing Qualification
Replaced By
State Code National Code Title Type
AZK1 BSB52415 Diploma of Marketing and Communication Qualification
No information
Entry Requirements

Nil

Traineeships and Apprenticeships
No information