Unit of competency Outline
Date retreived
23/07/2026 9:01 PM AWST
23/07/2026 9:01 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Assess and address customer preferences
Assess and address customer preferences
Unit of competency
National Code
MTMR321A
MTMR321A
State Code
D9080
D9080
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
24/05/2013
Field of Education
080501 - Sales
Original Release Date
24/05/2013
Nominal Hours
40
Description
This unit covers the skills and knowledge required to research local areas to make informed decisions on product lines stocked and inform customers on product features and benefits.
Notes
Elements and Performance Criteria
1. Research local markets to determine potential customer needs
- 1.1. Local demographics are investigated and purchasing preferences/requirements interpreted.
- 1.2. Current product lines, brands and suppliers are reviewed to determine match to local preferences/requirements.
- 1.3. Current and alternative suppliers are researched to ensure local requirements can be met.
- 1.4. Alternative product lines are reviewed to determine economic viability of introduction.
2. Recommend new products to manager
- 2.1. New product line possibilities are prioritised.
- 2.2. Research is reported to supervisors/managers.
- 2.3. New product lines or suppliers are recommended to managers, with support from market research.
3. Promoteproduct features to customers
- 3.1. Customers are informed of special features of product lines.
- 3.2. Product features that meet local requirements and preferences are promoted.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
local demographics include:
Social make-up of local community (e.g. residents, shoppers, workers) such as:
age
sex
marital/family status
socio-economics
culture
religion.
preferences/requirements and product features may include:
meat processed according to religious requirements (e.g. Halal or Kocher)
preferences for species
preferences for specific or specialised cuts
preferences for particular cooking methods
cost
value-added or cook-and-serve meals
packaging
organic meat
gourmet product
convenience (ability to buy whole meal in one location)
free-range meat and eggs
dry-aged or wet aged product
social responsibility of supply chain, including animal welfare practices, environmentally friendly practices, employee-welfare practices and human rights policies.
determining economic viability
means to determine whether a product can be produced and sold at a price that:
the customer is willing to pay
the enterprise will make an acceptable profit margin
can be determined using mathematical skills that may involve:
estimation and calculation
the use of calculations and computer software packages
the use of familiar and unfamiliar complex formulas
relate to product formulation, yield and costing and pricing
require interpretation and drawing conclusions from a range of simple and complex mathematical tables, charts, bar graphs and pie charts
require synthesis and analysis of mathematical information from more than one source.
Reports may:
be conducted orally in writing using standard formats or using a range of communications technology and media
include information from several sources
present information in diagrammatic, tabular, graphic or pictorial formats
require summaries of information for presentation to work colleagues
use workplace, mathematical and technical language.
Promotion of product features may include:
advertising through local media
signage and product labelling
providing information on enterprise website
newsletters and brochures
providing information to customers orally
merchandising strategies
using suppliers' merchandising to promote brands locally.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
local demographics include:
Social make-up of local community (e.g. residents, shoppers, workers) such as:
age
sex
marital/family status
socio-economics
culture
religion.
preferences/requirements and product features may include:
meat processed according to religious requirements (e.g. Halal or Kocher)
preferences for species
preferences for specific or specialised cuts
preferences for particular cooking methods
cost
value-added or cook-and-serve meals
packaging
organic meat
gourmet product
convenience (ability to buy whole meal in one location)
free-range meat and eggs
dry-aged or wet aged product
social responsibility of supply chain, including animal welfare practices, environmentally friendly practices, employee-welfare practices and human rights policies.
determining economic viability
means to determine whether a product can be produced and sold at a price that:
the customer is willing to pay
the enterprise will make an acceptable profit margin
can be determined using mathematical skills that may involve:
estimation and calculation
the use of calculations and computer software packages
the use of familiar and unfamiliar complex formulas
relate to product formulation, yield and costing and pricing
require interpretation and drawing conclusions from a range of simple and complex mathematical tables, charts, bar graphs and pie charts
require synthesis and analysis of mathematical information from more than one source.
Reports may:
be conducted orally in writing using standard formats or using a range of communications technology and media
include information from several sources
present information in diagrammatic, tabular, graphic or pictorial formats
require summaries of information for presentation to work colleagues
use workplace, mathematical and technical language.
Promotion of product features may include:
advertising through local media
signage and product labelling
providing information on enterprise website
newsletters and brochures
providing information to customers orally
merchandising strategies
using suppliers' merchandising to promote brands locally.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
The meat industry has specific and clear requirements for evidence. A minimum of three forms of evidence is required to demonstrate competency in the meat industry. This is specifically designed to provide evidence that covers the demonstration in the workplace of all aspects of competency over time.
These requirements are in addition to the requirements for valid, current, authentic and sufficient evidence.
Three forms of evidence means three different kinds of evidence - not three pieces of the same kind. In practice it will mean that most of the unit is covered twice. This increases the legitimacy of the evidence.
All assessment must be conducted against Australian meat industry standards and regulations.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Competency must be demonstrated over time and under typical operating conditions for the enterprise.
Context of and specific resources for assessment
Assessment must occur in the workplace under normal production conditions.
Method of assessment
Recommended methods of assessment include:
quiz of underpinning knowledge
workplace project
workplace referee or third-party report of performance over time.
Assessment practices should take into account any relevant language or cultural issues related to Aboriginality or Torres Strait Islander, gender, or language backgrounds other than English. Language and literacy demands of the assessment task should not be higher than those of the work role.
Guidance information for assessment
A current list of resources for this unit of competency is available from MINTRAC www.mintrac.com.au or telephone 1800 817 462.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
The meat industry has specific and clear requirements for evidence. A minimum of three forms of evidence is required to demonstrate competency in the meat industry. This is specifically designed to provide evidence that covers the demonstration in the workplace of all aspects of competency over time.
These requirements are in addition to the requirements for valid, current, authentic and sufficient evidence.
Three forms of evidence means three different kinds of evidence - not three pieces of the same kind. In practice it will mean that most of the unit is covered twice. This increases the legitimacy of the evidence.
All assessment must be conducted against Australian meat industry standards and regulations.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Competency must be demonstrated over time and under typical operating conditions for the enterprise.
Context of and specific resources for assessment
Assessment must occur in the workplace under normal production conditions.
Method of assessment
Recommended methods of assessment include:
quiz of underpinning knowledge
workplace project
workplace referee or third-party report of performance over time.
Assessment practices should take into account any relevant language or cultural issues related to Aboriginality or Torres Strait Islander, gender, or language backgrounds other than English. Language and literacy demands of the assessment task should not be higher than those of the work role.
Guidance information for assessment
A current list of resources for this unit of competency is available from MINTRAC www.mintrac.com.au or telephone 1800 817 462.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVW39 | AMPR320 | Assess and address customer preferences | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J542 | MTM30813 | Certificate III in Meat Processing (Retail Butcher) | Qualification |
| D605 | MTM30811 | Certificate III in Meat Processing (Retail Butcher) | Qualification |