Unit of competency Outline

Date retreived
23/07/2026 6:22 PM AWST

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Manage motor sport team promotional partnerships and marketing

Manage motor sport team promotional partnerships and marketing

Unit of competency
National Code
AURMCA002
State Code
AXC28
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
14/04/2016
View on TGA
State Implementation and Classification
Approved Date
13/07/2016
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
13/07/2016
Nominal Hours
40
Description
This unit describes the performance outcomes required to determine opportunities and requirements in relation to marketing a motor sport team, and attracting and managing promotional partnerships. It involves researching promotional requirements, devising and implementing marketing strategies, preparing partnership proposals, and coordinating promotional activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when researching promotional opportunities and devising marketing strategies.It applies to those working in the motor sport industry.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Research team marketing opportunities and promotional partnership requirements
  • 1.1 Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented
  • 1.2 Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required
  • 1.3 Promotional partnership requirements are researched and documented
  • 1.4 Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused
2. Devise and implement a team marketing strategy
  • 2.1 Promotional strategies emphasising team strengths are analysed with team members
  • 2.2 Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined
  • 2.3 Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
  • 2.4 Risk management strategies are developed and documented
  • 2.5 Team members are briefed on their roles and responsibilities with regard to marketing strategy
3. Prepare promotional partnership proposal
  • 3.1 Required team funding or sponsorship amount and type are determined
  • 3.2 Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives
  • 3.3 Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership
  • 3.4 Potential promotional partner requirements are researched and documented
  • 3.5 Benefits to promotional partner are identified and documented
  • 3.6 Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner
4. Present proposal to promotional partners
  • 4.1 Follow-up is conducted with promotional partner representatives and meeting is arranged
  • 4.2 Presentation and supporting material specific to potential promotional partner are prepared
  • 4.3 Supporting material is forwarded prior to meeting
  • 4.4 Meeting with potential promotional partner is attended and presentation is conducted
  • 4.5 Proposed variations to partnership terms and conditions are identified during negotiations and documented as required
5. Coordinate promotional partnership activities
  • 5.1 Written contract or agreement is established with promotional partner, including full details of commitments made by both parties
  • 5.2 Team members are briefed on details and commitments of promotional partnership arrangements
  • 5.3 Activities are organised according to promotional partnership agreements and agreements made are honoured
  • 5.4 Activities are monitored and evaluated in terms of team and promotional partner objectives
  • 5.5 Feedback is provided to and requested from promotional partner as required
  • 5.6 Payments from promotional partner and other contract formalities are actioned and monitored
No information
No information
Replaces
State Code National Code Title Type
WF252 AURMCA5002 Manage motorsport team promotional partnerships and marketing Unit of competency
Replaced By
State Code National Code Title Type
OCJ08 AURMCA102 Manage motor sport team promotional partnerships and marketing Unit of competency
State Code National Code Title Type
BAB5 AUR40316 Certificate IV in Motor Sport Technology Qualification
BAB4 AUR50316 Diploma of Motor Sport Technology Qualification