Unit of competency Outline
Date retreived
23/07/2026 2:06 AM AWST
23/07/2026 2:06 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage motorsport team promotional partnerships and marketing
Manage motorsport team promotional partnerships and marketing
Unit of competency
National Code
AURMCA5002
AURMCA5002
State Code
WF252
WF252
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
08/08/2013
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
08/08/2013
Nominal Hours
40
Description
This unit of competency covers the skills and knowledge required to determine opportunities and requirements in relation to marketing the team and attracting and managing promotional partnerships.Licensing, legislative, regulatory or certification requirements may apply to this unit in some jurisdictions. Users are advised to check with the relevant regulatory authority.
Notes
Elements and Performance Criteria
1. Research team marketing opportunities and promotional partner requirements
- 1.1. Team strengths, weaknesses, opportunities and threats (SWOT) are identified, analysed and documented
- 1.2. Team members and other parties are consulted and specialist marketing advice is sought where necessary and opportunities/requirements are documented
- 1.3. Promotional partner requirements are researched and documented
- 1.4. Principles, policies and strategic direction of the team are identified and documented to enable marketing effort to be focused
- 1.5. Workplace health and safety (WHS) requirements, including regulatory requirements and personal protection needs, are observed throughout the work
2. Devise and implement a team marketing strategy
- 2.1. Promotional strategies emphasising team strengths are analysed with team members
- 2.2. The legal, ethical and environmental constraints of the market are identified and their effect on marketing objectives determined
- 2.3. Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
- 2.4. Risk management strategies are developed and documented
- 2.5. Team members are briefed on their roles and responsibilities
3. Prepare promotional partnership proposals
- 3.1. Team funding/sponsorship amount and type required is determined
- 3.2. Networks for funding/sponsorship are researched and developed in line with the policies, aims and objectives of the team
- 3.3. Potential promotional partners are identified on the basis of supporting the principles and policies of the team and approached with the aim of forming a promotional partnership
- 3.4. Potential promotional partner requirements are researched and documented
- 3.5. Benefits to the promotional partner are identified and documented
- 3.6. Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partners
4. Present to promotional partners
- 4.1. Follow-up is conducted with promotional partner persons to arrange meeting details
- 4.2. Presentations and supporting material specific to potential promotional partners are prepared
- 4.3. Introductory/supporting material is forwarded prior to the meeting
- 4.4. Meeting with potential promotional partner is attended and presentation is conducted
- 4.5. Follow-up information is supplied
5. Coordinate promotional partnership activities
- 5.1. Written contracts/agreements are made with the promotional partner , including full details of the commitments made by both parties
- 5.2. Team members are briefed on details and commitments of promotional partnership arrangements
- 5.3. Activities are organised in accordance with promotional partnership agreements and agreements made are honoured
- 5.4. Activities are monitored and evaluated in terms of team and promotional partner objectives
- 5.5. Feedback is provided to and requested from promotional partner as required
- 5.6. Payments from promotional partners and other contract formalities are actioned and monitored
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Promotional partners
Promotional partners include:
existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team
Promotional partners may also be termed 'sponsors' or 'business partners'
Teams may have more than one promotional partner
There may be one major or exclusive promotional partner or a number of smaller promotional partners
WHS requirements
WHS requirements include:
state/territory and federal legislation
material safety management systems
controlling body requirements
manufacturer specifications and local safe operating procedures
Legislative requirements
Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations and team insurance requirements
Resources
Resources may include:
a computer and word-processing, presentation and spreadsheet software
Information/documents
Information/documents may include:
controlling body rules, category rules and supplementary regulations
team policies and procedures on customer relations
contracted promotional partner requirements
task instructions including worksheets, checklists and plans
team procedures relating to reporting and communication
manufacturer/component supplier specifications and application procedures for presentation material
team policies and procedures relating to confidentiality and protection of intellectual property
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Promotional partners
Promotional partners include:
existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team
Promotional partners may also be termed 'sponsors' or 'business partners'
Teams may have more than one promotional partner
There may be one major or exclusive promotional partner or a number of smaller promotional partners
WHS requirements
WHS requirements include:
state/territory and federal legislation
material safety management systems
controlling body requirements
manufacturer specifications and local safe operating procedures
Legislative requirements
Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations and team insurance requirements
Resources
Resources may include:
a computer and word-processing, presentation and spreadsheet software
Information/documents
Information/documents may include:
controlling body rules, category rules and supplementary regulations
team policies and procedures on customer relations
contracted promotional partner requirements
task instructions including worksheets, checklists and plans
team procedures relating to reporting and communication
manufacturer/component supplier specifications and application procedures for presentation material
team policies and procedures relating to confidentiality and protection of intellectual property
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessors must be satisfied that the candidate can competently and consistently:
interpret and apply controlling body and category rules and supplementary regulations
apply safety requirements, including the use of personal protective equipment
follow task instructions, operating procedures and inspection processes to:
minimise the risk of injury to self or others
achieve required outcomes within team time and quality standards
prepare and present a minimum of two (2) promotional proposals. Each proposal is to include, as a minimum:
a profile of the team and members
team achievements
proposed partnership arrangements
marketing strategy
benefits to promotional partner
conduct work to quality and timeliness standards
work effectively with others
modify activities to cater for variations in workplace context and environment.
Context of, and specific resources for assessment
Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.
Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence.
Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.
Method of assessment
Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.
Assessment should be by direct observation of tasks and questioning on underpinning knowledge.
Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.
Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.
Guidance information for assessment
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessors must be satisfied that the candidate can competently and consistently:
interpret and apply controlling body and category rules and supplementary regulations
apply safety requirements, including the use of personal protective equipment
follow task instructions, operating procedures and inspection processes to:
minimise the risk of injury to self or others
achieve required outcomes within team time and quality standards
prepare and present a minimum of two (2) promotional proposals. Each proposal is to include, as a minimum:
a profile of the team and members
team achievements
proposed partnership arrangements
marketing strategy
benefits to promotional partner
conduct work to quality and timeliness standards
work effectively with others
modify activities to cater for variations in workplace context and environment.
Context of, and specific resources for assessment
Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.
Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence.
Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.
Method of assessment
Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.
Assessment should be by direct observation of tasks and questioning on underpinning knowledge.
Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.
Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.
Guidance information for assessment
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| W2912 | AURM542638A | Manage motorsport team promotional partnerships and marketing | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AXC28 | AURMCA002 | Manage motor sport team promotional partnerships and marketing | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J416 | AUR40312 | Certificate IV in Motorsport Technology | Qualification |
| J424 | AUR50312 | Diploma of Motorsport Technology | Qualification |