Unit of competency Outline

Date retreived
22/07/2026 5:47 AM AWST

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Buy and monitor media

Buy and monitor media

Unit of competency
National Code
BSBADV406
State Code
AUJ73
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge needed to confirm requirements specified in a media plan, conduct negotiations when buying media, and compare actual media performance against media plan objectives.It applies to individuals in an entry-level position in media planning or buying within an advertising team or media organisation, who are responsible for planning, buying and evaluating media selected to convey advertising communication messages.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Plan purchasing of media
  • 1.1 Confirm requirements of advertising brief
  • 1.2 Establish causal relationship between marketing communications and media objectives
  • 1.3 Determine how creative strategy and execution will impact proposed media strategy
  • 1.4 Identify how consumer insights relate to media consumption
  • 1.5 Compare and contrast scheduling alternatives
2 Buy media
  • 2.1 Investigate and evaluate media market conditions
  • 2.2 Conduct negotiations between suppliers for advertisement/commercial placements/spots
  • 2.3 Obtain performance guarantees from media suppliers
  • 2.4 Leverage placement value
  • 2.5 Review proposed media plan against advertising objectives, schedules and budgets
3 Evaluate media performance
  • 3.1 Investigate pre and postmedia performance/ratings and make any necessary changes to the media plan as required
  • 3.2 Evaluate media costing data to determine effectiveness in relation to return on investment
  • 3.3 Compare actual media performance against media plan objectives
  • 3.4 Compare direct and indirect response rates
  • 3.5 Determine problems/opportunities in the planning and buying process from differences between planned and actual accomplishments
  • 3.6 Modify existing media strategies, or investigate alternatives based on media performance data
No information
No information
Replaces
State Code National Code Title Type
D0560 BSBADV406A Buy and monitor media Unit of competency
Replaced By
State Code National Code Title Type
OCD80 BSBMKG438 Implement and monitor advertising production Unit of competency