Qualification Outline

Date retreived
22/07/2026 4:52 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

Qualification
National Code:
BSB42415
State Code:
AZJ8
TGA Status:
Replaced
DTWD Status:
Transition (Replaced)
National Endorsed, State Implementation and Classification
Field of Education
0805 - Sales And Marketing
Original TGA Release Date
14/01/2016
Approved Date
05/07/2016
Stream of Study
Initial Vocational (3100 - 3600)
VET Act Classifier
B
Nominal Hours
495
Duration
2 Semesters
Current Release Number
2.00
Current Release Date
27/09/2018
VET Act Conditions
—
Releases
Release Version Release Date TGA Status DTWD Status
2.00 27/09/2018 Current Approved
1.00 14/01/2016 Replaced Approved
Description

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Schedule
Packaging Rules
Total number of units = twelve (12)
- five (5) core units plus
- seven (7) elective units, of which:
- six (6) elective units must be selected from the electives listed below
- the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core Units

All five (5) units must be completed.

State Code National Code Title Hours Type
AUK12 BSBMGT407 Apply digital solutions to work processes 45 Unit of competency
AWF89 BSBMKG417 Apply marketing communication across a convergent industry 65 Unit of competency
AUM24 BSBCRT401 Articulate, present and debate ideas 40 Unit of competency
AWF87 BSBMKG418 Develop and apply knowledge of marketing communication industry 35 Unit of competency
AUI59 BSBCMM401 Make a presentation 30 Unit of competency
2. Elective Units

At least six (6) units must be completed.
Please refer to the packaging rules for the full details of available options.

State Code National Code Title Hours Type
OAE86 BSBRES411 Analyse and present research information 40 Unit of competency
AWF88 BSBMKG419 Analyse consumer behaviour 55 Unit of competency
AUL53 BSBMKG411 Analyse direct marketing databases 50 Unit of competency
AUK40 BSBADV407 Apply media analysis and processing tools 50 Unit of competency
AUJ73 BSBADV406 Buy and monitor media 40 Unit of competency
AUK63 BSBMKG408 Conduct market research 50 Unit of competency
AUK57 BSBADV402 Conduct pre-campaign testing 80 Unit of competency
AUK67 BSBCUS401 Coordinate implementation of customer service strategies 30 Unit of competency
AWF86 BSBMKG420 Create digital media user experiences 55 Unit of competency
AUL58 BSBMKG409 Design direct response offers 60 Unit of competency
AUH87 BSBPRO401 Develop product knowledge 20 Unit of competency
AUJ85 BSBPUB402 Develop public relations campaigns 50 Unit of competency
AUL15 BSBPUB403 Develop public relations documents 50 Unit of competency
AWF34 CUAWRT401 Edit texts 30 Unit of competency
AUI60 BSBINM401 Implement workplace information system 40 Unit of competency
AUM06 BSBLDR402 Lead effective workplace relationships 40 Unit of competency
AUH19 BSBADV403 Monitor advertising production 80 Unit of competency
AWF85 BSBMKG421 Optimise digital media impact 45 Unit of competency
AUJ33 BSBADV405 Perform media calculations 40 Unit of competency
AUH38 BSBMKG401 Profile the market 40 Unit of competency
AUM05 BSBMKG413 Promote products and services 20 Unit of competency
AUJ34 BSBIPR403 Protect and use brands and business identity 30 Unit of competency
OAE60 BSBFIA412 Report on financial activity 40 Unit of competency
AUK94 BSBADV408 Review advertising media options 40 Unit of competency
AUI90 BSBADV404 Schedule advertisements 40 Unit of competency
AUL41 BSBMKG410 Test direct marketing activities 30 Unit of competency
AUK28 BSBWRT401 Write complex documents 50 Unit of competency
AWF33 CUAWRT402 Write extended stories 40 Unit of competency
Replaces
State Code National Code Title Type
AVQ7 BSB40115 Certificate IV in Advertising Qualification
AVS4 BSB41315 Certificate IV in Marketing Qualification
Replaced By
State Code National Code Title Type
BFS9 BSB40820 Certificate IV in Marketing and Communication Qualification
No information
Entry Requirements

Nil

Traineeships and Apprenticeships
(TR0580) MARKETING (LEVEL 4) Traineeship