Unit of competency Outline

Date retreived
22/07/2026 5:51 AM AWST

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Develop strategies to monetise digital engagement

Develop strategies to monetise digital engagement

Unit of competency
National Code
BSBMKG547
State Code
OCF34
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
55
Description
This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Establish the monetisation of digital engagement
  • 1.1 Identify task requirements and applicable legal, organisational and financial frameworks
  • 1.2 Prepare criterion for channel monetisation according to organisational marketing strategies
  • 1.3 Research opportunities for paid, owned or earned customer engagement
  • 1.4 Select channel for monetisation
2. Create design interventions
  • 2.1 Analyse digital processes for reliability and customer trust
  • 2.2 Use authentication and security requirements for securing transactions according to organisational policies and procedures
  • 2.3 Model the digital customer engagement to select points-of-sale and closure according to organisational strategies
3. Select and implement tools and technologies
  • 3.1 Negotiate processing parameters with relevant stakeholders according to task requirements and organisational strategies
  • 3.2 Evaluate and select payment processing tools and technologies
  • 3.3 Identify and evaluate reliability of systems for the collection and analysis of transaction data
4. Monitor and evaluate performance
  • 4.1 Conduct review of performance with financial analytics service according to organisational strategies
  • 4.2 Track transaction metrics using suitable technologies
  • 4.3 Monitor and identify gaps in performance against requirements and adjust as necessary
  • 4.4 Evaluate and report on monetisation effectiveness to relevant personnel
No information
No information
Replaces
State Code National Code Title Type
OAE53 BSBMKG536 Develop strategies to monetise digital engagement Unit of competency