Unit of competency Outline

Date retreived
22/07/2026 9:09 PM AWST

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Establish and monitor the marketing mix

Establish and monitor the marketing mix

Unit of competency
National Code
BSBMKG542
State Code
OCF40
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
55
Description
This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix. The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare marketing mix
  • 1.1 Identify task requirements
  • 1.2 Analyse effects of pricing policy, promotional methods and channels of distribution on marketing outcomes
  • 1.3 Identify potential customer base and key pressure points
  • 1.4 Test effects of components of marketing mix on each other and relative importance to customer base
  • 1.5 Select suitable marketing mix
2. Implement marketing mix
  • 2.1 Identify required resources
  • 2.2 Brief stakeholders of roles and responsibilities in implementation
  • 2.3 Establish communication and team building strategies
  • 2.4 Establish strategies for monitoring the marketing activities
3. Monitor marketing mix
  • 3.1 Assess marketing performance against targets for task objectives
  • 3.2 Compare and record variances in marketing revenue and costs against budget
  • 3.3 Prepare and present marketing reports indicating ongoing progress towards marketing objectives
No information
No information
Replaces
State Code National Code Title Type
AUL84 BSBMKG502 Establish and adjust the marketing mix Unit of competency
AUH48 BSBMKG514 Implement and monitor marketing activities Unit of competency
AWF79 BSBMKG529 Manage client account Unit of competency