Unit of competency Outline

Date retreived
22/07/2026 3:22 AM AWST

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Develop export markets for produce

Develop export markets for produce

Unit of competency
National Code
AHCAGB601A
State Code
D6642
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/06/2011
View on TGA
State Implementation and Classification
Approved Date
13/12/2011
Field of Education
080321 - Farm Management And Agribusiness
Original Release Date
13/12/2011
Nominal Hours
50
Description
This unit covers the processes of evaluating a product for export, developing an export market and implementing an export strategy and defines the standard to: research and analyse product knowledge; establish market potential; and develop the export market strategy.
Notes
Elements and Performance Criteria
1. Evaluate export potential
  • 1.1. Competitive advantages and disadvantages for the proposed product are identified in respect to the products entry to overseas markets.
  • 1.2. Features of potential markets are analysed in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors.
  • 1.3. Business resources are analysed for their appropriateness and capacity to contribute to the marketing effort.
  • 1.4. Available capital and time are identified for the development of the export plan.
2. Develop export strategy
  • 2.1. Customer analysis is conducted and the market niche defined.
  • 2.2. Operational plan is developed to address the market mix.
  • 2.3. Budgets are prepared to address the investment required in the operational plan.
  • 2.4. Overseas visit is planned and conducted to confirm the target market and initiate negotiations.
3. Implement export strategy
  • 3.1. Steps in an export transaction are identified and addressed.
  • 3.2. Documentation requirements for export is identified and prepared.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole.
Market for export includes:
agricultural products and services
horticultural products and services.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
research and analyse product knowledge
establish market potential
develop the export market strategy.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
Replaces
State Code National Code Title Type
S3482 RTE6906A Develop export markets for produce Unit of competency
Replaced By
State Code National Code Title Type
BAN53 AHCAGB601 Develop export markets for produce Unit of competency