Unit of competency Outline

Date retreived
22/07/2026 9:32 PM AWST

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Plan and monitor direct marketing activities

Plan and monitor direct marketing activities

Unit of competency
National Code
BSBMKG544
State Code
OCF39
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to plan and monitor direct marketing activities for specific services and products.The unit applies to individuals who are responsible for attracting a brand’s target audience to increase brand involvement. Individuals work across a variety of industries and possess a sound theoretical knowledge base. They demonstrate a range of managerial skills to ensure business activities are conducted effectively and comply with legislative requirements.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Establish direct marketing activities
  • 1.1 Identify marketing objectives and goals.
  • 1.2 Research and select direct marketing activities according to marketing objectives
  • 1.3 Create budget and timeline for selected direct marketing activities
  • 1.4 Produce a direct marketing activities proposal
  • 1.5 Present direct marketing activities proposal to relevant personnel
  • 1.6 Develop indicators for evaluating direct marketing activities
2. Implement direct marketing activities according to legislative requirements
  • 2.1 Initiate negotiations with relevant stakeholders and proceed with selected direct marketing activities
  • 2.2 Assist in drafting contracts for direct marketing activities according to negotiation outcomes
  • 2.3 Assemble resources to implement direct marketing activities according to direct marketing activities proposal, negotiation outcomes and legislative requirements
  • 2.4 Brief staff on their required input to direct marketing activities
3. Evaluate direct marketing activities
  • 3.1 Calculate effectiveness of direct marketing activities using indicators
  • 3.2 Recommend modifications to direct marketing activities according to evaluation performed
  • 3.3 Record improvement opportunities for future marketing opportunities
No information
No information
Replaces
State Code National Code Title Type
AUJ14 BSBMKG509 Implement and monitor direct marketing activities Unit of competency
AUM10 BSBMKG508 Plan direct marketing activities Unit of competency