Unit of competency Outline

Date retreived
22/07/2026 11:48 PM AWST

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Develop and implement an e-commerce strategy

Develop and implement an e-commerce strategy

Unit of competency
National Code
BSBTEC501
State Code
OCD63
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to evaluate e-commerce models and strategies for use in a business context. This includes the ability to incorporate results of evaluations into design of an e-commerce strategy, including marketing, buying and selling goods and services online.The unit applies to those who possess skills and knowledge in a specialist business area, as well as knowledge of digital applications and other technologies. They apply these skills and knowledge in the evaluation, selection and implementation of new strategies for business, which incorporate e-commerce solutions. They may be responsible for overseeing these tasks along with technical or other knowledge experts.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Analyse opportunities for e-commerce
  • 1.1 Undertake a competitive analysis to determine the impact emerging trends will have on industry sectors and competitors
  • 1.2 Complete value chain analysis and identify processes and relationships that may benefit from the adoption of e-commerce solutions, according to organisational strategies
  • 1.3 Identify threats and opportunities of e-commerce implementation and evaluate potential contributions to the organisation
  • 1.4 Conduct resource analysis and identify cost and revenue implications in opportunities, according to organisational policies and procedures
  • 1.5 Identify and evaluate legal and ethical issues in e-commerce opportunities
2. Evaluate e-commerce models
  • 2.1 Identify and analyse businesstobusiness, businesstoconsumer, intraorganisational e-commerce applications and e-commerce models, and assess applicability to own organisation
  • 2.2 Rank compatible e-commerce models in terms of their strengths and weaknesses, identify resourcing, technical and security requirements of each and assess according to organisational strategies
  • 2.3 Analyse cost implications of implementation of e-commerce models
  • 2.4 Determine an e-commerce model most appropriate in relation to organisational strategies
3. Design an e-commerce strategy
  • 3.1 Formulate purpose, objectives and values for the e-commerce
  • 3.2 Identify target market, and value chain structure according to chosen e-commerce model
  • 3.3 Identify and obtain technical needs and expertise required to implement e-commerce model
  • 3.4 Investigate and identify possible culture issues, and develop plan to manage transition to e-commerce, according to organisational policies and procedures
4. Implement an e-commerce strategy
  • 4.1 Develop policies and procedures that support customers, supply chain and staff and ensure successful implementation
  • 4.2 Monitor performance of organisational goals and adjust policies and procedures to respond to changing requirements of customers, staff and supply chain
  • 4.3 Review e-commerce systems and models, seek feedback from users and stakeholders responsible for e-commerce implementation
  • 4.4 Incorporate evaluation results and feedback and improve future e-commerce strategies
No information
No information
Replaces
State Code National Code Title Type
OAE57 BSBEBU511 Develop and implement an e-business strategy Unit of competency
AUL05 BSBEBU502 Implement e-business solutions Unit of competency