Unit of competency Outline

Date retreived
22/07/2026 11:33 PM AWST

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Conduct market research

Conduct market research

Unit of competency
National Code
BSBMKG408
State Code
AUK63
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings.It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. These individuals often work in areas such as marketing, communications, strategic planning and organisational development.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Conduct desk research to gather background market information
  • 1.1 Conduct initial desk research using appropriate sources to gather background market information
  • 1.2 Identify options for information collection and collation tools and methods
  • 1.3 Determine and seek approval for reporting formats for market research documentation
  • 1.4 Report initial research findings in approved formats in accordance with organisational procedures
2. Develop research methodology and objectives
  • 2.1 Develop hypotheses and research objectives for market research
  • 2.2 Identify options for quantifying data
  • 2.3 Identify market research methodology and determine, develop, test and amend required survey tools
  • 2.4 Determine and test methods of data extraction, collation and analysis
3. Recruit respondents
  • 3.1 Interpret market research plans to identify potential respondents and their requirements
  • 3.2 Identify respondents in line with research and organisational requirements
  • 3.3 Recruit respondents in line with agreed research methodology and organisational requirements
4. Gather data and information from respondents
  • 4.1 Prepare and arrange resources for data gathering
  • 4.2 Gather data and information using survey tools
  • 4.3 Record data and information gathered in approved formats, in accordance with organisational procedures
  • 4.4 Store and safeguard survey information and data in accordance with organisational procedures
5. Analyse research information
  • 5.1 Conduct checks on quality of data and information collected
  • 5.2 Select appropriate techniques to summarise data and information
  • 5.3 Design software files for entering data and information
  • 5.4 Process data using a method appropriate to research design
  • 5.5 Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives
6. Prepare research reports
  • 6.1 Collate and assess findings for relevance and usefulness to research objectives
  • 6.2 Prepare research reports
  • 6.3 Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures
No information
No information
Replaces
State Code National Code Title Type
D0857 BSBMKG408B Conduct market research Unit of competency
Replaced By
State Code National Code Title Type
OCF62 BSBMKG431 Assess marketing opportunities Unit of competency