Unit of competency Outline

Date retreived
23/07/2026 11:07 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Analyse participation patterns in specific markets of the leisure and recreation industry

Analyse participation patterns in specific markets of the leisure and recreation industry

Unit of competency
National Code
SRXINU003A
State Code
C6424
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
16/01/2003
State Implementation and Classification
Approved Date
28/05/2004
Field of Education
080505 - Marketing
Original Release Date
28/05/2004
Nominal Hours
10
Description
This unit has been developed for the Community Recreation, Fitness, Outdoor Recreation and Sport Industry Training Packages.This unit encompasses analysis of current participation patterns to review and evaluate market penetration of existing leisure and recreation services and to provide direction for future marketing to be targeted to specific market segments in order to increase participation levels.This unit has been developed for the Community Recreation, Fitness, Outdoor Recreation and Sport Industry Training Packages.This unit encompasses analysis of current participation patterns to review and evaluate market penetration of existing leisure and recreation services and to provide direction for future marketing to be targeted to specific market segments in order to increase participation levels.
Notes
Elements and Performance Criteria
1 Review and interpret the market for current leisure and recreation service delivery
  • 1.1 Common participant attributes are analysed to identify specific market segments for current leisure and recreation service delivery
  • 1.2 Statistical analysis of market intelligence collected from relevant sources is used to evaluate market penetration of specific market segments
2 Assess the basis for existing levels of interest by participants
  • 2.1 The major features of current leisure and recreation service delivery are identified
  • 2.2 Individual influences, social influences, historical influences and lifestyle influences are assessed and their impact on participation patterns estimated
  • 2.3 Leisure characteristics and external influences are identified and their potential to impact on participation patterns analysed
  • 2.4 The scope for possible expansion of participation within specific market segments is evaluated
3 Report outcomes on participation patterns analysis
  • 3.1 Expansion opportunities are recommended with supporting rationale meeting organisational reporting requirements
  • 3.2 Outcomes are submitted within the required time frame
  • 3.3 Outcomes are recorded in accordance with organisational policies and procedures
Range Statements
The Range Statements provide advice to interpret the scope and context of this unit of competence, allowing for differences between enterprises and workplaces. The Range Statements relate to the unit as a whole and helps facilitate holistic assessment. In addition, the following Range Statements may be present for this particular unit of competency

RANGE STATEMENT
CATEGORIES
External influences
[all categories]
competitive landscape eg service provision from public sector, commercial sector and not-for-profit sector
economic developments
environmental trends
Government actions, eg, interest rates, legislative changes
industrial trends
shifts in demographics, political landscape, geographical landscape
technological change
Historical influences
[all categories]
ancient civilisations, eg, Greeks, Roman
attitudes
changes in economic organisation
development of 'class' system
industrial revolution
organisation of leisure by ruling groups
past experience
Individual influences
[eight categories]
acquired needs
attitudes
beliefs
education
innate needs
learning
past experience
perception
personality
self-image
Leisure characteristics
[all categories]
cultural pursuits/entertainment
home-based leisure activities
informal, non-specific recreation eg walk dog
outdoor recreation
physical recreation
social recreation
tourism and travel
Lifestyle influences
[seven categories]
aspirations
financial considerations
geographical accessibility
health
interests
opportunity cost
psychological state
transport
time
Market segments
[all categories]
attitudes and values
culture
gender
geography
lifestyle
socio-economic factors
Report requirements
[all categories]
business and performance plans
defined resource parameters
hardcopy, eg, bound
information protocols
organisational policies and guidelines
management and accountability channels
one-on-one meeting
presentation to a group(s)
quality assurances and/or procedures manuals
security and confidentiality requirements
Social influences
[seven categories]
culture
family background
family decision-maker/s
gender
national identity
ritual
socio-economic factors
social class
spiritual

Sources
[all categories]
Australian Bureau of Statistics, eg, Census data
Commercial research
Internet
print media
surveys
television
Evidence Guide
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statements

Critical aspects of evidence to be considered
Assessment must confirm integrated demonstration of all elements of competency and their performance criteria, in particular the ability to
build organisational knowledge by researching and recording information from a wide range of sources on key matters relating to industry and in accordance with organisational policies and procedures
analyse information for gaps, accuracy and industry significance
communicate effectively with colleagues, management and external individuals/organisations within the range of situations required for the job role
analyse comparative importance of the variety of influences on participation patterns for differing market segments
present a logical rationale for interpretation of measurements and provision of recommendations
Interdependent assessment of units
This unit must be assessed after attainment of competency in the following unit(s)
Nil

This unit must be assessed in conjunction with the following unit(s)
Nil

For the purpose of integrated assessment, this unit may be assessed in conjunction with the following unit(s)
Nil
Required knowledge and skills
Required knowledge
Understanding of contemporary participation patterns in Australia
Understanding of factors that affect leisure behaviour and the economic and social significance of leisure and its impacts for individuals and the community
Conceptual understanding of leisure, dimensions of leisure, characteristics of leisure and constraints in day-to-day work activities
Understanding of State and Federal legislation relevant to the leisure and recreation industry including Occupational Health and Safety, Equal Employment Opportunity and Trade Practices Acts
Understanding of research techniques
Information sources of the leisure industry
Roles and functions of leisure and recreation sectors

Required skills
Questioning/listening techniques to elicit information
Basic research skills to identify and collect relevant information
Interpersonal communication skills to deal with clients and colleagues
Presentation skills to convey information to clients and colleagues
Time management skills to schedule research activities

Resource implications
Physical resources - assessment of this competency requires access to
a real or simulated work environment
appropriate documentation and resources normally used in the workplace

Human resources - assessment of this unit of competency will require human resources consistent with those outlined in the Assessment Guidelines. That is, assessors (or persons within the assessment team) must
be competent in this unit but preferably be competent in the unit at the level above
be current in their knowledge and understanding of the industry through provision of evidence of professional activity in the relevant area
have attained the mandatory competency requirements for assessors under the Australian Quality Training Framework (AQTF) as specified in Standard 7.3 of the Standards for Registered Training Organisations
Consistency in performance
Competence in this unit must be assessed over a period of time in order to ensure consistency of performance over the Range Statements and contexts applicable to the work environment
Context for assessment
This unit of competency must be assessed in the context of sport or recreation in Australia. For valid and reliable assessment the sport or recreation activity should closely replicate the work environment. The environment should be safe, with the hazards, circumstances and equipment likely to be encountered in a real workplace
This unit of competency should be assessed through the observation of processes and procedures, oral and/or written questioning on required knowledge and skills and consideration of required attitudes
Where performance is not directly observed and/or is required to be demonstrated over a "period of time" and/or in a "number of locations", any evidence should be authenticated by colleagues, supervisors, clients or other appropriate persons

KEY COMPETENCIES
Collect, Analyse&Organise Information
Communicate Ideas&Information
Plan&Organise Activities
Work with Others&in Teams
Use Mathematical Ideas&Techniques
Solve Problems
Use Technology
2
2
2
1
1
1
1
These levels do not relate to the Australian Qualifications Framework. They relate to the seven areas of generic competency that underpin effective workplace practices.
The three levels of performance (1, 2 and 3) denote the level of competency required to perform the task:
Use routine approaches
Select from routine approaches
Establish new approaches
Collecting, analysing and organising information - Collect, analyse and organise key information about the leisure industry from a wide range of sources
Communicating ideas and information - Share knowledge that is developed with clients and colleagues
Planning and organising activities - To source and research information on the industry and its concepts and trends
Working with teams and others - To collect and analyse information
Using mathematical ideas and techniques - Statistical analysis of market intelligence to evaluate market penetration of specific market segments
Solving problems - Information is analysed and strategies implemented to address gaps or inaccuracies
Using technology - Using research databases, the Internet and other sources to collate market intelligence
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies.
Replaced By
State Code National Code Title Type
D6196 SISXIND403A Analyse participation patterns Unit of competency