Unit of competency Outline

Date retreived
23/07/2026 5:58 PM AWST

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Create digital media user experiences

Create digital media user experiences

Unit of competency
National Code
BSBMKG420
State Code
AWF86
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
14/01/2016
View on TGA
State Implementation and Classification
Approved Date
05/07/2016
Field of Education
080505 - Marketing
Original Release Date
05/07/2016
Nominal Hours
55
Description
This unit describes the skills and knowledge required to create digital user experience for application within the context of marketing communication.It applies to individuals working in a variety of marketing communication occupational roles who have responsibility for developing and implementing client solutions within the digital communication space. Individuals may work separately or as part of a multidisciplinary team. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Specify intent
  • 1.1 Document objectives for digital engagement
  • 1.2 Specify characteristics of product, brand or organisation
  • 1.3 Identify and work within legislation, regulation and policy frameworks relevant to digital user experiences
2. Classify users and conversation types
  • 2.1 Classify users according to engagement patterns, socio-economic, and digital platform characteristics
  • 2.2 Identify user and conversation types from data analysis of similar known user experience journeys
  • 2.3 Draw schematics to represent typical conversation types based on device, platform, client and user intent
3. Profile user journeys and interventions
  • 3.1 Identify and document the digital enclaves and engagement patterns of users
  • 3.2 Nominate and classify points of digital contact with client product, brand or organisation
  • 3.3 Model an atypical user journey
  • 3.4 Select location, style and triggers for intervention in the user journey
4. Design engagement opportunities and events
  • 4.1 Develop user stories from multiple perspectives that promote positive engagement
  • 4.2 Design digital and/or analogue events that stimulate user engagement and enhance the experience
  • 4.3 Ensure user interface design meets user, brand, product and organisation style and expectations
  • 4.4 Establish performance indicators for user experiences and engagement
5. Converse, monitor and respond to users
  • 5.1 Facilitate real time interaction with users according to design
  • 5.2 Monitor user engagement using relevant digital tools and techniques
  • 5.3 Respond to users within relevant performance indicator parameters
6. Review and evaluate user experiences
  • 6.1 Collate digital data on user experience journeys
  • 6.2 Moderate data to identify exceptions from expectations
  • 6.3 Document issues and recommendations to improve further user experiences
No information
No information
Replaced By
State Code National Code Title Type
OCE85 BSBMKG437 Create and optimise digital media Unit of competency