Unit of competency Outline
Date retreived
23/07/2026 7:08 PM AWST
23/07/2026 7:08 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage the public relations publication process
Manage the public relations publication process
Unit of competency
National Code
BSBPUB501A
BSBPUB501A
State Code
D0953
D0953
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/09/2011
Field of Education
080509 - Public Relations
Original Release Date
15/09/2011
Nominal Hours
45
Description
This unit describes the performance outcomes, skills and knowledge required to manage the design, production, implementation and evaluation of public relations publications in accordance with organisational requirements.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Research publication requirements and segment target audience
- 1.1. Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget
- 1.2. Consider the internal and external factors that may impact the effectiveness of public relations publication
- 1.3. Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments
- 1.4. Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief
- 1.5. Define the target audience in terms of prospective readers of the publications
- 1.6. Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail
2. Plan public relations publications
- 2.1. Ensure publication purpose is consistent with organisational mission, vision and corporate values
- 2.2. Identify, agree upon and document publication objectives and central message consistent with messages in other organisational publications
- 2.3. Select team members according to skill and knowledge requirements
- 2.4. Develop and agree upon budgets and schedules with relevant stakeholders
- 2.5. Identify appropriate suppliers of goods and services and obtain quotations as required
- 2.6. Develop criteria to test and evaluate the success of the publication
3. Develop and evaluate public relations publications
- 3.1. Design and write publication text in accordance with communication objectives and house style
- 3.2. Check readability of material to ensure it is geared to the target audience's reading levels
- 3.3. Test document with relevant stakeholders and incorporate findings into the final publication
- 3.4. Ensure publications, including any changes, comply with legal and ethical requirements
- 3.5. Select and contract suppliers to complete publication production processes
- 3.6. Distribute publication according to public relations plan
- 3.7. Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Internal factors may include:
organisational communication history
organisational policies
organisational procedures
perceptions and actions of key internal stakeholders
External factors may include:
community expectations
external stakeholder perceptions
legislative requirements
prevailing social and economic trends
Primary research methods may include:
interviews
observation
questionnaires
SWOT analysis
Secondary research methods may include:
annual reports
customer complaints records
employee complaints records
newsletters
personal contacts
sales reports
Criteria may include:
attitudes
demographics
psychographics
sociography
values
Publication purpose may include:
communicating a message to a target audience
differentiating organisational features
promoting business policies
promoting the image
providing information
Suppliers may include:
contractors
external editors
media companies
printers
promotion agencies
publishers
web designers
Legal and ethical requirements may include:
community standards
cultural expectations and influences
ethical principles
industry codes of conduct
legislation
regulations
society's expectations
Aspects may include:
appeal
credibility
impact
capacity to arouse interest
language style
message clarity
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Internal factors may include:
organisational communication history
organisational policies
organisational procedures
perceptions and actions of key internal stakeholders
External factors may include:
community expectations
external stakeholder perceptions
legislative requirements
prevailing social and economic trends
Primary research methods may include:
interviews
observation
questionnaires
SWOT analysis
Secondary research methods may include:
annual reports
customer complaints records
employee complaints records
newsletters
personal contacts
sales reports
Criteria may include:
attitudes
demographics
psychographics
sociography
values
Publication purpose may include:
communicating a message to a target audience
differentiating organisational features
promoting business policies
promoting the image
providing information
Suppliers may include:
contractors
external editors
media companies
printers
promotion agencies
publishers
web designers
Legal and ethical requirements may include:
community standards
cultural expectations and influences
ethical principles
industry codes of conduct
legislation
regulations
society's expectations
Aspects may include:
appeal
credibility
impact
capacity to arouse interest
language style
message clarity
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
developing and implementing at least one complex public relations publication in accordance with the publication deadline.
Context of and specific resources for assessment
Assessment must ensure:
access to office equipment and resources
access to examples of previous related public relations documents.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
assessment of written reports on public relations publication
assessment of examples of publications developed
demonstration of how the techniques used to manage a team and external suppliers
direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations prior to, during and after completion of publication process
oral or written questioning
review of authenticated documents from the workplace or training environment
review of testimony from team members, colleagues, supervisors or managers.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBPUB502A Develop and manage complex public relations campaigns
BSBPUB503A Manage fundraising and sponsorship activities
marketing units
advertising media units
other public relations units.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
developing and implementing at least one complex public relations publication in accordance with the publication deadline.
Context of and specific resources for assessment
Assessment must ensure:
access to office equipment and resources
access to examples of previous related public relations documents.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
assessment of written reports on public relations publication
assessment of examples of publications developed
demonstration of how the techniques used to manage a team and external suppliers
direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
observation of presentations prior to, during and after completion of publication process
oral or written questioning
review of authenticated documents from the workplace or training environment
review of testimony from team members, colleagues, supervisors or managers.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBPUB502A Develop and manage complex public relations campaigns
BSBPUB503A Manage fundraising and sponsorship activities
marketing units
advertising media units
other public relations units.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUI40 | BSBPUB501 | Manage the public relations publication process | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D163 | BSB50107 | Diploma of Advertising | Qualification |
| D164 | BSB50207 | Diploma of Business | Qualification |
| D174 | BSB51207 | Diploma of Marketing | Qualification |
| 9064 | 52001 | Diploma of Public Relations | Accredited course |
| 9066 | 52407WA | Diploma of Public Relations | Accredited course |