Unit of competency Outline

Date retreived
23/07/2026 9:25 AM AWST

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Plan and implement sponsorship and event marketing

Plan and implement sponsorship and event marketing

Unit of competency
National Code
BSBMKG521
State Code
AUM51
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to propose and implement sponsorships and events for specific brands/products.It applies to individuals who are responsible for attracting a brand’s target audience to increase brand involvement. Individuals work across a variety of industries and possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted legally and effectively.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Investigate sponsorship and event marketing opportunities
  • 1.1 Research and identify sponsorship and event marketing opportunities
  • 1.2 Analyse advantages and disadvantages of a range of sponsorships and events
  • 1.3 Identify target audience for potential sponsorship and event marketing, and analyse motivation
  • 1.4 Identify legal, cultural and ethical requirements related to sponsorship and event marketing
  • 1.5 Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience
2. Plan sponsorship and event marketing
  • 2.1 Develop and record objectives and purpose of sponsorship and event marketing
  • 2.2 Analyse and record how sponsorships and events fit with other marketing strategies and business objectives
  • 2.3 Calculate costs of chosen sponsorships and events, and establish a budget
  • 2.4 Plan timelines for implementation and continuation of sponsorships and events
  • 2.5 Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation
3. Initiate implementation of sponsorships and events
  • 3.1 Initiate negotiations required to proceed with sponsorships and events
  • 3.2 Draft contracts for sponsorships and events under guidance of relevant experts
  • 3.3 Assemble required resources to implement sponsorship and event marketing
  • 3.4 Brief key staff on their required input to sponsorships and events and schedule work
4. Monitor and evaluate sponsorships and events
  • 4.1 Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements
  • 4.2 Develop a range of methods to evaluate effectiveness
  • 4.3 Recommend modifications to sponsorship and event marketing arrangements in line with evaluation
  • 4.4 Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans
No information
No information
Replaces
State Code National Code Title Type
D4875 BSBMKG521A Plan and implement sponsorship and event marketing Unit of competency
Replaced By
State Code National Code Title Type
OCF41 BSBMKG541 Identify and evaluate marketing opportunities Unit of competency