Qualification Outline

Date retreived
22/07/2026 5:38 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Diploma of Marketing and Communication

Diploma of Marketing and Communication

Qualification
National Code:
BSB52415
State Code:
AZK1
TGA Status:
Replaced
DTWD Status:
Replaced
National Endorsed, State Implementation and Classification
Field of Education
0805 - Sales And Marketing
Original TGA Release Date
14/01/2016
Approved Date
05/07/2016
Stream of Study
Subsequent to Initial Vocational (4000)
VET Act Classifier
C
Nominal Hours
625
Duration
2 Semesters
Current Release Number
2.00
Current Release Date
27/09/2018
VET Act Conditions
—
Releases
Release Version Release Date TGA Status DTWD Status
2.00 27/09/2018 Current Transition (Replaced)
1.00 14/01/2016 Replaced Approved
Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Schedule
Packaging Rules
Total number of units = twelve (12)
three (3) core units plus
- nine (9) elective units, of which:
- eight (8) elective units must be selected from the electives listed below
- the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core Units

All three (3) units must be completed.

State Code National Code Title Hours Type
AUJ17 BSBMKG523 Design and develop an integrated marketing communication plan 80 Unit of competency
AUM46 BSBMKG507 Interpret market trends and developments 50 Unit of competency
AUI91 BSBPMG522 Undertake project work 45 Unit of competency
2. Elective units

At least eight (8) units must be completed.
Please refer to the packaging rules for the full details of available options.

State Code National Code Title Hours Type
AUH97 BSBMKG515 Conduct a marketing audit 40 Unit of competency
AUH68 BSBADV503 Coordinate advertising research 60 Unit of competency
AWF78 BSBMKG530 Create distributed multiplatform digital advertisements 55 Unit of competency
AUH09 BSBADV510 Create mass electronic media advertisements 80 Unit of competency
AUK31 BSBADV509 Create mass print media advertisements 80 Unit of competency
OAE89 BSBMKG534 Design effective digital user experiences 35 Unit of competency
AUK39 BSBADV507 Develop a media plan 60 Unit of competency
OAE63 BSBMKG537 Develop a social media engagement plan 45 Unit of competency
OAE57 BSBEBU511 Develop and implement an e-business strategy 50 Unit of competency
AUH58 BSBPUB504 Develop and implement crisis management plans 40 Unit of competency
AUJ19 BSBPUB502 Develop and manage complex public relations campaigns 50 Unit of competency
OAE53 BSBMKG536 Develop strategies to monetise digital engagement 55 Unit of competency
OAE61 BSBMKG535 Devise a search engine optimisation strategy 45 Unit of competency
AUL84 BSBMKG502 Establish and adjust the marketing mix 50 Unit of competency
AUI00 BSBMKG501 Identify and evaluate marketing opportunities 50 Unit of competency
AUJ14 BSBMKG509 Implement and monitor direct marketing activities 40 Unit of competency
AUH48 BSBMKG514 Implement and monitor marketing activities 40 Unit of competency
AUI26 BSBLDR502 Lead and manage effective workplace relationships 45 Unit of competency
AUH01 BSBFIM501 Manage budgets and financial plans 50 Unit of competency
AWF79 BSBMKG529 Manage client account 55 Unit of competency
AUJ53 BSBMKG520 Manage compliance within the marketing legislative framework 50 Unit of competency
AUI76 BSBPUB503 Manage fundraising and sponsorship activities 50 Unit of competency
AUI50 BSBIPR501 Manage intellectual property to protect and grow business 50 Unit of competency
AUT79 ICTGAM504 Manage interactive media production 40 Unit of competency
AUI40 BSBPUB501 Manage the public relations publication process 45 Unit of competency
AWF80 BSBMKG528 Mine data to identify industry directions 65 Unit of competency
AUI70 BSBCRT501 Originate and develop concepts 30 Unit of competency
AUI13 BSBMKG519 Plan and implement business-to-business marketing 40 Unit of competency
AUI45 BSBMKG518 Plan and implement services marketing 40 Unit of competency
AUM51 BSBMKG521 Plan and implement sponsorship and event marketing 50 Unit of competency
AUM10 BSBMKG508 Plan direct marketing activities 50 Unit of competency
AUL52 BSBMKG510 Plan e-marketing communications 50 Unit of competency
AUH85 BSBMKG506 Plan market research 50 Unit of competency
AUJ04 BSBMKG522 Plan measurement of marketing effectiveness 40 Unit of competency
AUI31 BSBDES602 Research global design trends 30 Unit of competency
AUJ11 BSBWRT501 Write persuasive copy 40 Unit of competency
Replaces
State Code National Code Title Type
AVU4 BSB50115 Diploma of Advertising Qualification
AVW6 BSB51215 Diploma of Marketing Qualification
Replaced By
State Code National Code Title Type
BFT7 BSB50620 Diploma of Marketing and Communication Qualification
No information
Entry Requirements

Entry to this qualification is limited to those individuals who:
have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Traineeships and Apprenticeships
No information