Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Revenue sources may include:
advertising
corporate contributions
government funding
promotional opportunities
sales
sponsorship.
Information sources may include:
annual reports of companies known for sponsorship
benchmarking with similar organisations
directories:
government departments and agencies
industry
philanthropic trusts
industry networks
internet
print and electronic media
professional associations
tender search organisations
word-of-mouth.
Factors may include:
costs and benefits to the organisation
eligibility criteria
environmental issues
expectations of:
advertisers
corporate donors
funding bodies
grant conditions
level of funding offered
timing.
Priorities may be determined through consideration of:
benefits to the organisation
costs involved in seeking revenue:
compliance requirements
people
reporting requirements
resources
time
length of potential financial support
likely chance of success
nature of support
profile opportunities
relationship and network opportunities.
Relevant people may include:
board of directors
business manager
CEO
colleague
financial adviser
managing director.
Processes may include:
completion of proposals or submissions
direct approaches
presentations
responses to tenders or advertising
retail outlets sourced or established.
Ways to build positive relationships may include:
attendance at organised networking events, e.g. conferences, openings and launches
direct approaches
offering support to other organisations
organisation of own networking events, e.g. launches, displays, workshops and promotions
presentations.
Funding agreement may include:
compliance monitoring arrangements
reporting and review requirements
rights and responsibilities of all parties
terms and conditions of agreement.
Impact may relate to:
ability to comply with any funding and sponsorship conditions
access to other potential revenue sources
additional networking opportunities
additional promotional and profiling opportunities
additional work requirements on staff
increase in the use of that funding source
opportunities to extend potential funding into new areas
reporting requirements.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
develop an action plan that outlines strategies to raise revenue for a given organisation or practice
apply knowledge of revenue-raising opportunities in the relevant industry context.
Context of and specific resources for assessment
Assessment must ensure access to:
materials, resources and equipment needed to research funding and revenue opportunities.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of an action plan developed by the candidate detailing revenue-raising strategies
questioning and discussion about action plan and negotiation strategies
review of portfolios of evidence
review of third-party reports from experienced practitioners.
Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUEFIN03C Obtain sponsorship
CUSFIM501A Secure funding for projects.