Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Brochures and marketing materials may include:
advertising materials
conference programs and registration forms
destination guides
direct mail pieces
display materials
event prospectus
invitations
product brochures
product support manuals
promotional flyers and leaflets.
Factors for consideration during planning may relate to:
accessibility, such as the need to provide materials in alternative formats
availability of information
design issues:
style
size
legal requirements
marketing considerations:
distribution considerations
market for review of competitive materials
objectives
resource constraints:
budget
in-house capability
technology:
digital media opportunities
objectives of the material
sustainability considerations
time parameters.
Information for inclusion may be:
advertisements
logos
maps
photos
special offers or incentives
sponsor messages
supplier information
tariff details.
Accurate and complete specifications include:
conditions of contract
delivery platform
interactivity requirements
layout and style of text
number of colours
number of photographs
production and delivery deadlines
size
total number required
type of paper (for print-based materials).

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
coordinate all aspects of the development process and produce materials within specified deadlines
produce materials that meet stated objectives, provide current and accurate information, and are free of errors
demonstrate knowledge of current production processes, terminology and copyright restrictions.
Context of and specific resources for assessment
Assessment must ensure use of:
a real or simulated product or service for which brochures and marketing materials can be developed
current information and communications technology for the development of content
suppliers, such as graphic designers, print production organisations and copywriters with whom the individual can interact.
Method of assessment
A range of assessment methods should be used to assess the practical skills and knowledge required to coordinate the production of brochures and marketing materials. The following examples are appropriate for this unit:
evaluation of brochures or other physical or virtual marketing materials produced by the individual
written or oral questioning to assess knowledge of coordination and production processes, copyright laws and clearance procedures
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
SITXMGT501 Establish and conduct business relationships
SITXMPR404 Coordinate marketing activities.