Unit of competency Outline

Date retreived
24/07/2026 4:20 AM AWST

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Develop social media engagement plans

Develop social media engagement plans

Unit of competency
National Code
BSBMKG546
State Code
OCF35
TGA Status
Current
DTWD Status
Approved
Current Release Number
2.00
Current Release Date
12/02/2021
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080505 - Marketing
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to develop social media strategy
  • 1.1 Identify client requirements and characteristics of target audience for social media strategy
  • 1.2 Research and document characteristics and online habits of the target audience according to organisational policy
  • 1.3 Identify and analyse common responses to triggers, interventions, and preferred and avoided behaviours on social media platforms and applications
  • 1.4 Evaluate market research and identify the attention span and retention characteristics of alternative content types and engagement patterns
  • 1.5 Document research results and deliver to appropriate personnel
2. Devise social media engagement strategy
  • 2.1 Select preferred social media platforms and applications according to organisation, client and audience requirements
  • 2.2 Select content and engagement interventions for target audience according to client requirements
  • 2.3 Establish metrics for social media performance according to organisational strategies
  • 2.4 Identify and develop mitigation solution for risks to brand and message integrity and trust of target audience
3. Facilitate content delivery
  • 3.1 Develop relevant content and schedule release for maximising target audience attention
  • 3.2 Engage with target audience on chosen social media platforms
  • 3.3 Identify and implement relevant tools and automate the engagement process in applicable delivery areas
  • 3.4 Apply identified metrics for posts, responses and updates
4. Monitor and evaluate social media engagement
  • 4.1 Develop plan for ongoing review of performance using a social media analytics service
  • 4.2 Identify gaps in performance against requirements and adjust as necessary according to organisational plan
  • 4.3 Evaluate and report on social media engagement effectiveness for delivery to relevant personnel
No information
No information
Replaces
State Code National Code Title Type
OAE89 BSBMKG534 Design effective digital user experiences Unit of competency
OAE63 BSBMKG537 Develop a social media engagement plan Unit of competency
OAE61 BSBMKG535 Devise a search engine optimisation strategy Unit of competency