Unit of competency Outline

Date retreived
22/07/2026 1:58 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Assist with marketing and promotion

Assist with marketing and promotion

Unit of competency
National Code
CUAMKG311
State Code
ODG76
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/04/2021
View on TGA
State Implementation and Classification
Approved Date
26/11/2021
Field of Education
080505 - Marketing
Original Release Date
26/11/2021
Nominal Hours
40
Description
This unit describes the skills and knowledge required to assist with an organisational marketing and promotional activities. It involves developing promotional strategies, undertaking promotional activities that include digital marketing, attending events or activities and building professional relationships and overseeing the results of promotional strategies. The unit applies to those who are required to use some discretion and judgement and operate under broad supervision within an established framework of plans and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Contribute to the development of promotional strategies
  • 1.1 Monitor different internal and external marketing information according to organisational policies and procedures
  • 1.2 Participate in discussions with required personnel about marketing and promotional activities
  • 1.3 Contribute ideas about activities that could be included in promotional strategies
  • 1.4 Compile information about potential of media outlets to assist with development of promotional strategies
  • 1.5 Maintain documentation relating to promotional strategies according to organisational policies and procedures
2. Undertake promotional activities
  • 2.1 Prepare and distribute promotional materials according to organisational policies and procedures
  • 2.2 Present organisation’s identity according to organisational policies and procedures to individuals and organisations
  • 2.3 Assist with promotional activities aimed at different external stakeholders
  • 2.4 Maintain database of industry contacts and sources of industry information according to organisational policies and procedures
  • 2.5 Attend industry events, activities or other networking opportunities as required
  • 2.6 Share knowledge obtained through networking with colleagues
3. Finalise promotional activities
  • 3.1 Monitor and document results of strategies, test response of target markets to promotional materials and adjust as required
  • 3.2 Seek feedback on own work performance and adjust work practices accordingly
No information
No information
Replaces
State Code National Code Title Type
WI134 CUAMKG301 Assist with marketing and promotion Unit of competency