Unit of competency Outline

Date retreived
22/07/2026 5:47 AM AWST

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Create mass electronic media advertisements

Create mass electronic media advertisements

Unit of competency
National Code
BSBADV510A
State Code
D0565
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/03/2009
View on TGA
State Implementation and Classification
Approved Date
01/04/2010
Field of Education
080507 - Advertising
Original Release Date
01/04/2010
Nominal Hours
80
Description
This unit describes the performance outcomes, skills and knowledge required to communicate the key features of a product, service or idea to a consumer using mass electronic media.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Interpret a creative brief
  • 1.1. Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used
  • 1.2. Identify and check the advertising content and supporting information for accuracy and completeness
  • 1.3. Confirm the time, schedule and budget requirements for creating the advertisement/s
  • 1.4. Identify legal and ethical constraints
2. Create a radio advertisement
  • 2.1. Determine the length, pace and format for the radio advertisement in accordance with the creative brief and the allocated budget
  • 2.2. Determine the content of the opening, middle and close of the radio advertisement to create impact, introduce the central idea, provide support for key product benefits, and provide information to facilitate consumer action
  • 2.3. Prepare scripts to meet the requirements of the producer and performer/s and the allotted time
  • 2.4. Ensure the radio advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements
3. Create a television or cinema advertisement
  • 3.1. Determine the length, pace and format for the advertisement in accordance with the creative brief and the allocated budget
  • 3.2. Prepare scripts and storyboards to record the visual plan and to identify creative elements that meet the requirements of the creative brief
  • 3.3. Ensure the advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support the visual image/s
  • 3.4. Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements
4. Create an internet, web or podcast advertisement
  • 4.1. Determine and produce copy and design elements to communicate the required image, features and benefits of the product or service
  • 4.2. Size and position each element of the advertisement to achieve balance and focus for the advertisement
  • 4.3. Ensure typeface selections suit the product and the central idea of the advertisement, and the layout balances white space and margins
  • 4.4. Design site map, navigation buttons, frames and multiple pages for ease of use
  • 4.5. Ensure sound, animation and graphics do not distract from the content of the advertisement
  • 4.6. Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Central idea may include a verbal (text or headline) or visual (illustration) device used to present the content to the reader, listener or viewer of the advertisement, such as:
analogy and association
case histories
celebrities
continuing characters
demonstrations
exaggerated situations
fantasy
photographic tricks or special effects
product uses
recipes
slice-of-life situations
testimonials
Mass electronic media may include:
cinema
internet
podcasting
radio
television
Advertising content may include information to be communicated to the audience such as:
brand or image factors
competitive advantages
features of the product/service
where the product/service may be obtained
product/service price
product/service colour
Supporting information may include:
evidence to support the claimed benefit
purchasing information
reassurances for existing users
requirement to specify the target audience
Legal and ethical constraints may include:
codes of practice such as those issued by:
Advertising Federation of Australia
Australian Communications and Media Authority
Australian Competition and Consumer Commission
Australian Performing Right Association
Commercial Radio Australia
Free TV Australia
cultural expectations and influences
ethical principles
legislation, including occupational health and safety legislation
policies and guidelines
regulations
social responsibilities such as protection of children, environmental issues
societal expectations
Advertising copy consists of:
the words used in print and broadcast advertising
Requirements of the producer and performer/s may include:
audio direction
coordination of music and sound effects with spoken words
cues
descriptions
detailed message content
instructions
manner of delivery
words to be spoken
Creative elements may include:
action progression
action scenes
audio details
camera shots
composition of film and video shots
film and video details
graphics effects
interaction of audio and video
key frames
lighting effects
location
music
props
set
sound effects
talent
voices
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
the production of at least three mass electronic advertisements in accordance with an advertising and creative brief, including:
a radio advertisement
a television or cinema advertisement
a web or podcast advertisement.
Context of and specific resources for assessment
Assessment must ensure:
access to advertising copy to be used in the advertisement
access to an actual workplace or simulated environment
access to office equipment and resources
access to advertising and creative briefs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports/examples of mass electronic advertisements
demonstration of techniques used to create mass electronic advertisements in a workplace or simulated environment
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
oral or written questioning to assess knowledge of principles of consumer behaviour and influences on buyer behaviour
review of internet, web or podcast advertisements.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBWRT501AWrite persuasive copy.
Replaces
State Code National Code Title Type
C3621 BSBADV504A Create advertisements Unit of competency
Replaced By
State Code National Code Title Type
AUH09 BSBADV510 Create mass electronic media advertisements Unit of competency