Qualification Outline
22/07/2026 3:28 AM AWST
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Certificate IV in Advertising
Certificate IV in Advertising
BSB40107
D144
Replaced
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 3.00 | 18/12/2012 | Current | Approved |
Description
This qualification reflects the role of individuals who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior advertising practitioner.
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
account coordinator
assistant art director
assistant account planner
copywriter
media assistant
media buyer
media planner.
Schedule
Packaging Rules
Total number of units = 105 core unitsplus
5 elective units
3 of the elective units must be selected from the elective units listed below.
2 elective units may be selected from elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package. If not listed below, one unit may be selected from either a Certificate III or Diploma level.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
Core units
BSBADV402B Conduct precampaign testing
BSBADV403B Monitor advertising production
BSBADV404B Schedule advertisements
BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for specific markets
Elective units
Advertising
BSBADV405A Perform media calculations
BSBADV406A Buy and monitor media
BSBADV407A Apply media analysis and processing tools
BSBADV408A Review advertising media options
BSBADV503B Coordinate advertising research
BSBADV507B Develop a media plan
BSBADV509A Create mass print media advertisements
BSBADV510A Create mass electronic media advertisements
BSBMKG523A Design and develop an integrated marketing communication plan
Creative thinking
BSBCRT501A Originate and develop concepts
Customer service
BSBCUS401B Coordinate implementation of customer service strategies
BSBCUS402B Address customer needs
Financial administration
BSBFIA402A Report on financial activity
General administration
BSBADM409A Coordinate business resources
Interpersonal communication
BSBCMM401A Make a presentation
IT support
BSBITS401B Maintain business technology
Marketing
BSBMKG408B Conduct market research
BSBMKG409A Design direct response offers
BSBMKG412A Conduct e-marketing communications
BSBMKG413A Promote products and services
BSBMKG414B Undertake marketing activities
Work health and safety
BSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirements
Public relations
BSBPUB401A Develop and apply knowledge of public relations industry
BSBPUB402A Develop public relations campaigns
BSBPUB403A Develop public relations documents
Product skills and advice
BSBPRO401A Develop product knowledge
Relationship management
BSBREL401A Establish networks
BSBREL402A Build client relationships and business networks
Research
BSBRES401A Analyse and present research information
Risk management
BSBRSK401A Identify risk and apply risk management processes
Sustainability
BSBSUS301A Implement and monitor environmentally sustainable work practices
Writing
BSBWRT401A Write complex documents
BSBWRT501A Write persuasive copy
Imported units
CUFWRT401A Edit text
CUFWRT402A Write extended stories
1. Core Units
Five (5) units must be completed.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| D0856 | BSBMKG402B | Analyse consumer behaviour for specific markets | 50 | Unit of competency |
| D0556 | BSBADV402B | Conduct pre campaign testing | 80 | Unit of competency |
| D0557 | BSBADV403B | Monitor advertising production | 80 | Unit of competency |
| D0855 | BSBMKG401B | Profile the market | 40 | Unit of competency |
| D0558 | BSBADV404B | Schedule advertisements | 40 | Unit of competency |
2. Elective Units
Three (3) of the elective units must be selected from the elective units listed below.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C324 | BSB40601 | Certificate IV in Business (Advertising) | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVQ7 | BSB40115 | Certificate IV in Advertising | Qualification |
VET Info Notes
Entry Requirements
There are no entry requirements for this qualification.
Traineeships and Apprenticeships
