Unit of competency Outline
Date retreived
22/07/2026 9:20 PM AWST
22/07/2026 9:20 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Promote products and services
Promote products and services
Unit of competency
National Code
AURSCA2006
AURSCA2006
State Code
WF359
WF359
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
19/08/2014
Field of Education
080505 - Marketing
Original Release Date
19/08/2014
Nominal Hours
20
Description
This unit of competency covers the competence required to promote and sell products and services to current and potential customers, establish on-sell opportunities in a sales situation, and recommend complementary products and services to customers.Licensing, legislative, regulatory or certification requirements may apply to this unit in some jurisdictions. Users are advised to check with the relevant regulatory authority.
Notes
Elements and Performance Criteria
1. Promote products and services to customers
- 1.1. Explanations/demonstrations, where applicable, are conducted professionally
- 1.2. Product benefits and relevance of product to customer needs are highlighted during demonstration
- 1.3. Selling techniques are employed based on accepted and industry standards, legal requirements and enterprise policy
2. Establish on-sell opportunities
- 2.1. Customer interest areas and needs are identified
- 2.2. On-sell opportunities are assessed through knowledge of customer needs and interests, and enterprise products and services
- 2.3. Explanations are aligned to customer interest areas and needs
- 2.4. Customer needs for complementary products or services are determined
3. Recommend complementary products or services to customers
- 3.1. Complementary products or services of benefit to customer are identified
- 3.2. Benefits of product or service are discussed with customer
- 3.3. Cost estimates are prepared and documented
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Promotion
Promotion may include:
planned sales presentation, territory management and account management
Selling
Selling may include:
face to face, telephone, direct mail and internet
Sales
Sales may include:
individual customers
organisational customers
new products
second-hand products
Professional explanations/ demonstrations
Professional explanations/demonstrations may include:
parts
products
services
Customer needs
Customer needs may include:
time limitations
cost limitations
value for money
quality of work/product
after-sales service
Industry standards
Industry standards for selling products and services include those relating to:
fair trade
consumer protection
ethical behaviour
WHS requirements
legislative requirements
credit legislation
Complementary products/services
Complementary products/services may include:
accessories
additional service/repair work
additional vehicle features
WHS requirements
WHS requirements may include:
state/territory/industry WHS requirements
Resources may include
Resources may include:
enterprise stationery, telephone, merchandising kit and pricing policy
Information/documents
Sources of information/documents may include:
enterprise operating procedures
product manufacturer/component supplier specifications
customer requirements
industry/workplace codes of practice
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Promotion
Promotion may include:
planned sales presentation, territory management and account management
Selling
Selling may include:
face to face, telephone, direct mail and internet
Sales
Sales may include:
individual customers
organisational customers
new products
second-hand products
Professional explanations/ demonstrations
Professional explanations/demonstrations may include:
parts
products
services
Customer needs
Customer needs may include:
time limitations
cost limitations
value for money
quality of work/product
after-sales service
Industry standards
Industry standards for selling products and services include those relating to:
fair trade
consumer protection
ethical behaviour
WHS requirements
legislative requirements
credit legislation
Complementary products/services
Complementary products/services may include:
accessories
additional service/repair work
additional vehicle features
WHS requirements
WHS requirements may include:
state/territory/industry WHS requirements
Resources may include
Resources may include:
enterprise stationery, telephone, merchandising kit and pricing policy
Information/documents
Sources of information/documents may include:
enterprise operating procedures
product manufacturer/component supplier specifications
customer requirements
industry/workplace codes of practice
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
It is essential that competence in this unit signifies ability to transfer competence to changing circumstances and to respond to unusual circumstances in the critical aspects of:
promoting products and services to customers and establishing on-selling opportunities
communicating effectively with others involved in or affected by the work.
Context of, and specific resources for assessment
Underpinning knowledge and skills may be assessed on or off the job
The following are required:
products for sale
suitable presentation area
sales material (e.g. brochures, pamphlets, banners, flags, stands, ramps, turntables)
a qualified workplace assessor.
Method of assessment
Assessment of practical skills must take place only after a period of supervised practice and repetitive experience. If workplace conditions are not available assessment, in simulated workplace conditions is acceptable
Prescribed outcome must be able to be achieved without direct supervision
Practical assessments:
behave professionally in a manner appropriate to the situation and customer needs
demonstrate a range of products in a professional manner
apply promotional sales techniques to a range of sales situations and customer needs
Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
It is essential that competence in this unit signifies ability to transfer competence to changing circumstances and to respond to unusual circumstances in the critical aspects of:
promoting products and services to customers and establishing on-selling opportunities
communicating effectively with others involved in or affected by the work.
Context of, and specific resources for assessment
Underpinning knowledge and skills may be assessed on or off the job
The following are required:
products for sale
suitable presentation area
sales material (e.g. brochures, pamphlets, banners, flags, stands, ramps, turntables)
a qualified workplace assessor.
Method of assessment
Assessment of practical skills must take place only after a period of supervised practice and repetitive experience. If workplace conditions are not available assessment, in simulated workplace conditions is acceptable
Prescribed outcome must be able to be achieved without direct supervision
Practical assessments:
behave professionally in a manner appropriate to the situation and customer needs
demonstrate a range of products in a professional manner
apply promotional sales techniques to a range of sales situations and customer needs
Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| W2966 | AURS242621A | Promote products and services | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AXB25 | AURSCA006 | Promote automotive products and services | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J389 | AUR30112 | Certificate III in Automotive Administration | Qualification |
| J398 | AUR31012 | Certificate III in Automotive Sales | Qualification |
| J380 | AUR21112 | Certificate II in Automotive Sales | Qualification |
| J372 | AUR20312 | Certificate II in Bicycle Mechanical Technology | Qualification |
| J396 | AUR30812 | Certificate III in Motorcycle Mechanical Technology | Qualification |
| AZH0 | MSM41115 | Certificate IV in Recreational Vehicle and Accessories Retailing | Qualification |
| W956 | MSA40710 | Certificate IV in Recreational Vehicle and Accessories Retailing | Qualification |
| W954 | MSA30710 | Certificate III in Recreational Vehicle and Accessories Retailing | Qualification |
| AZG4 | MSM31215 | Certificate III in Recreational Vehicle and Accessories Retailing | Qualification |