Unit of competency Outline

Date retreived
23/07/2026 11:12 PM AWST

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Drive sales results

Drive sales results

Unit of competency
National Code
SIRXSLS004
State Code
AWW93
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
31/03/2016
View on TGA
State Implementation and Classification
Approved Date
13/09/2016
Field of Education
080501 - Sales
Original Release Date
13/09/2016
Nominal Hours
25
Description
This unit describes the performance outcomes, skills and knowledge required to develop and implement a plan to drive sales results in a retail marketplace. This unit applies to senior personnel working in a diverse range of industry sectors and business contexts. They operate independently and are responsible for making a range of operational business decisions and the achievement of sales results. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Review current operations.
  • 1.1.Analyse external retail market place to determine factors impacting sales.
  • 1.2.Obtain and review organisational sales strategy.
  • 1.3.Review current sales targets and performance and contributing factors that impact sales.
  • 1.4.Obtain feedback from existing customers on current product and service offerings.
  • 1.5.Analyse information to inform plans to drive sales.
2. Develop a plan to drive sales.
  • 2.1.Identify potential customer traffic generators to attract new customers.
  • 2.2.Determine how to retain and develop repeat business from existing customers.
  • 2.3.Consult relevant stakeholders for input into sales plan.
  • 2.4.Develop a plan to grow sales from new and existing customers.
3. Implement and monitor sales plan.
  • 3.1.Communicate plan to relevant personnel delegating key responsibilities.
  • 3.2.Schedule activities and resources to drive sales.
  • 3.3.Undertake planned sales activities and support sales teams in creating a selling environment.
  • 3.4.Monitor plan against targets and adjust as required.
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State Code National Code Title Type
BFT3 BSB50120 Diploma of Business Qualification
AZZ8 SIR50116 Diploma of Retail Leadership Qualification