Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Information to assist in display or stand preparation may include:
budget allocation
floor plans
nature of display area, including booth and stage
need for utilities, such as electricity and water
need for waste management
work health and safety requirements
security
setup times and duration
type of surface on which display is to be created.
Display supplies may include:
adhesives and velcro
audiovisual systems, including videos and sound systems
balloons and other decorations
collateral materials, such as brochures, posters, banners and organisational colours and logo
computers
floral arrangements and potted plants
furniture
mobiles
pins
scissors
string.
Elements and principles of designmay include:
alignment
balance
coherence
colour
composition
contrast
direction
dominance
emphasis
form
line
movement
pattern
proportion
proximity
repetition
rhythm
shape
simplicity/complexity
space (positive and negative)
subordination
texture
unity.
Display techniques may include the use of:
cultural artefacts
fabric
flags
freestanding display options
local produce
printed materials
product samples
signs
3-D materials.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
create a display or dress a promotional stand to meet specific objectives using accepted display techniques and working within typical workplace time constraints
apply the elements and principles of design
create display or stand in a well organised and safe manner.
Context of and specific resources for assessment
Assessment must ensure use of:
a display space or promotional stand
display and promotional materials used in the relevant industry sector.
Method of assessment
A range of assessment methods should be used to assess the practical skills and knowledge required to create a promotional display or stand. The following examples are appropriate for this unit:
evaluation of the creativity and visual appeal of a display created by the individual
use of case studies to assess application of different display techniques to typical industry promotional situations
written or oral questioning to assess knowledge of different visual merchandising techniques, safety considerations
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
SITXCOM302 Make presentations
SITXMPR404 Coordinate marketing activities.