Unit of competency Outline
Date retreived
23/07/2026 5:59 PM AWST
23/07/2026 5:59 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Promote the organisation
Promote the organisation
Unit of competency
National Code
CHCORG615D
CHCORG615D
State Code
D8602
D8602
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
17/07/2014
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
17/07/2014
Nominal Hours
95
Description
DescriptorThis unit describes the knowledge and skills required to develop and implement promotional strategies and activities to maximise organisation's effectiveness
Notes
Elements and Performance Criteria
1. Design and implement a promotional strategy
- 1.1 Develop and maintain a profile of all potential users of the organisation is as part of the organisation strategic and business plan
- 1.2 Assess and obtain resources required to effectively promote the service
- 1.3 Develop promotional materials and make them accessible to all target groups
2. Monitor, evaluate and review the promotion strategy
- 2.1 Set and monitor goals for service use by identified client groups in accordance with organisation procedures
- 2.2 Establish and use feedback mechanisms to review and evaluate the impact of service provision and promotional strategies
- 2.3 Adjust service provision and promotional activities as appropriate
RANGE STATEMENT
The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Resources required will include:
Staff and physical equipment/materials required to promote the organisation effectively
Promotional materials will include:
Activities such as workshops/forums/presentations/information displays
Articles or advertisements in local or national media
Information about the funding program and organisation eligibility criteria
Appropriate people will include:
Clients
Colleagues
Community health workers
Funding bodies
Other key stakeholders
Other related service providers as appropriate
Feedback mechanisms may include:
Surveying clients by questionnaire, informal discussion and/or focus groups
The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Resources required will include:
Staff and physical equipment/materials required to promote the organisation effectively
Promotional materials will include:
Activities such as workshops/forums/presentations/information displays
Articles or advertisements in local or national media
Information about the funding program and organisation eligibility criteria
Appropriate people will include:
Clients
Colleagues
Community health workers
Funding bodies
Other key stakeholders
Other related service providers as appropriate
Feedback mechanisms may include:
Surveying clients by questionnaire, informal discussion and/or focus groups
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate this unit of competency:
The individual being assessed must provide evidence of specified essential knowledge as well as skills
This unit is most appropriately assessed in the workplace or in a simulated workplace and under the normal range of workplace conditionsThis may include the use of languages other than English and alternative communication systems
It is recommended that assessment take place on more than one occasion to ensure that all aspects of promotion are assessed i.e. design, monitor and evaluate promotional strategy
Access and equity considerations:
All workers in community services should be aware of access, equity and human rights issues in relation to their own area of work
All workers should develop their ability to work in a culturally diverse environment
In recognition of particular issues facing Aboriginal and Torres Strait Islander communities, workers should be aware of cultural, historical and current issues impacting on Aboriginal and Torres Strait Islander people
Assessors and trainers must take into account relevant access and equity issues, in particular relating to factors impacting on Aboriginal and/or Torres Strait Islander clients and communities
Context of and specific resources for assessment:
This unit can be assessed independently, however holistic assessment practice with other community services units of competency is encouraged
Resource requirements for assessment of this unit include access to:
an appropriate workplace where assessment can be conducted or simulation of realistic workplace setting for assessment
Method of assessment:
Assessment may include observations, questioning and evidence gathered from the workplace e.g. Promotional material developed, written strategies for targeting audience etc
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate this unit of competency:
The individual being assessed must provide evidence of specified essential knowledge as well as skills
This unit is most appropriately assessed in the workplace or in a simulated workplace and under the normal range of workplace conditionsThis may include the use of languages other than English and alternative communication systems
It is recommended that assessment take place on more than one occasion to ensure that all aspects of promotion are assessed i.e. design, monitor and evaluate promotional strategy
Access and equity considerations:
All workers in community services should be aware of access, equity and human rights issues in relation to their own area of work
All workers should develop their ability to work in a culturally diverse environment
In recognition of particular issues facing Aboriginal and Torres Strait Islander communities, workers should be aware of cultural, historical and current issues impacting on Aboriginal and Torres Strait Islander people
Assessors and trainers must take into account relevant access and equity issues, in particular relating to factors impacting on Aboriginal and/or Torres Strait Islander clients and communities
Context of and specific resources for assessment:
This unit can be assessed independently, however holistic assessment practice with other community services units of competency is encouraged
Resource requirements for assessment of this unit include access to:
an appropriate workplace where assessment can be conducted or simulation of realistic workplace setting for assessment
Method of assessment:
Assessment may include observations, questioning and evidence gathered from the workplace e.g. Promotional material developed, written strategies for targeting audience etc
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| S3206 | CHCORG15B | Promote the organisation | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J047 | CHC60312 | Advanced Diploma of Community Sector Management | Qualification |
| D333 | CHC80108 | Graduate Diploma of Community Sector Management | Qualification |
| J042 | CHC51812 | Diploma of Family Intake and Support Work | Qualification |