Qualification Outline
22/07/2026 2:55 AM AWST
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Diploma of Advertising
Diploma of Advertising
BSB50115
AVU4
Replaced
Replaced
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 1.00 | 25/03/2015 | Current | Approved |
Description
This qualification would apply to individuals with various job titles including account managers, creative directors, copywriters and account planners.
Individuals in these roles would possess a sound theoretical knowledge base in advertising management and demonstrate a range of managerial skills to ensure that advertising functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting advertising campaigns.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Schedule
Packaging Rules
Total number of units = eight (8)This qualification has no core units.
- eight (8) elective units must be selected, of which:
- five (5) elective units must be selected from the Group A elective units below
- at least two (2) elective units must be selected from either the remaining Group A or Group B units listed below, or from an equivalent level qualification in BSB Business Services Training Package
- one (1) elective unit may be selected from the units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Group A Elective Units
At least five (5) units must be chosen from Group A.
Please refer to the packaging rules for the full details of available options.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| AUH68 | BSBADV503 | Coordinate advertising research | 60 | Unit of competency |
| AUH09 | BSBADV510 | Create mass electronic media advertisements | 80 | Unit of competency |
| AUK31 | BSBADV509 | Create mass print media advertisements | 80 | Unit of competency |
| AUJ17 | BSBMKG523 | Design and develop an integrated marketing communication plan | 80 | Unit of competency |
| AUK39 | BSBADV507 | Develop a media plan | 60 | Unit of competency |
| AUI59 | BSBCMM401 | Make a presentation | 30 | Unit of competency |
| AUH01 | BSBFIM501 | Manage budgets and financial plans | 50 | Unit of competency |
| AUI70 | BSBCRT501 | Originate and develop concepts | 30 | Unit of competency |
| AUJ11 | BSBWRT501 | Write persuasive copy | 40 | Unit of competency |
2. Group B Elective Units
Up to three (3) units may be chosen from Group B.
Please refer to the packaging rules for the full details of available options.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D163 | BSB50107 | Diploma of Advertising | Qualification |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AZK1 | BSB52415 | Diploma of Marketing and Communication | Qualification |
No information
Entry Requirements
Nil
Traineeships and Apprenticeships