Unit of competency Outline

Date retreived
23/07/2026 11:15 PM AWST

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Write persuasive copy

Write persuasive copy

Unit of competency
National Code
BSBWRT501
State Code
AUJ11
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080507 - Advertising
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.It applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Analyse and interpret creative brief
  • 1.1 Analyse and confirm technique/s for expressing central idea or creative concept
  • 1.2 Identify and check content and supporting information for accuracy and completeness
  • 1.3 Confirm schedule and budgetary requirements for creating copy
  • 1.4 Identify legal and ethical constraints impacting copy to be developed
2. Evaluate creative options
  • 2.1 Evaluate design and copy options against requirements of creative brief
  • 2.2 Select option/s enabling required information and images to be communicated within time and budgetary requirements
3. Prepare persuasive copy
  • 3.1 Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material
  • 3.2 Create copy which communicates required image, and features and benefits of the product, service or idea
  • 3.3 Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail
  • 3.4 Produce copy on time and within budget
  • 3.5 Produce copy which complies with legal, organisational and ethical requirements
No information
No information
Replaces
State Code National Code Title Type
D1057 BSBWRT501A Write persuasive copy Unit of competency
Replaced By
State Code National Code Title Type
OCE24 BSBMKG555 Write persuasive copy Unit of competency