Unit of competency Outline

Date retreived
23/07/2026 6:12 AM AWST

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Conduct a marketing audit

Conduct a marketing audit

Unit of competency
National Code
BSBMKG515
State Code
AUH97
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation’s marketing plan.It applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process.The outcomes of marketing audits are generally used to inform an organisation’s marketing plan.In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for work of other staff.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare for marketing audit
  • 1.1 Identify main purposes of marketing audit in accordance with organisational requirements
  • 1.2 Determine scope of marketing audit and audit methodology in accordance with organisational requirements
  • 1.3 Determine when a marketing audit should be undertaken, in accordance with organisational requirements
  • 1.4 Identify participants likely to be involved in carrying out a marketing audit
2. Identify form of marketing audit
  • 2.1 Identify main characteristics of marketing audit in terms of relevance to task and audit priorities
  • 2.2 Identity main elements to be included in marketing audit and its format, in accordance with organisational requirements
  • 2.3 Identify various forms of marketing audit and select those that best meet requirements of marketing plan, in accordance with organisational requirements
3. Conduct external marketing audit
  • 3.1 Identify criteria to use in external marketing audit, in accordance with organisational requirements
  • 3.2 Identify and describe, in qualitative and quantitative terms, external environmental factors which meet requirements of audit process
  • 3.3 Identify and describe, in qualitative and quantitative terms, technological factors, market characteristics and competitive factors relating to or affecting the business, which meet audit process requirements
4. Conduct internal marketing (self) audit
  • 4.1 Identify criteria to use in an internal marketing audit in accordance with organisational requirements
  • 4.2 Describe the marketing organisation in accordance with organisational and audit requirements
  • 4.3 Describe the marketing systems in accordance with organisational and audit requirements
  • 4.4 Identify marketing productivity in terms of profitability and cost effectiveness, and record results in accordance with organisational and audit requirements
5. Prepare marketing audit report
  • 5.1 Write a marketing audit report in accordance with organisational requirements
  • 5.2 Ensure marketing audit report meets reporting requirements of marketing audit form selected
  • 5.3 Ensure marketing audit report meets requirements of the marketing plan
No information
No information
Replaces
State Code National Code Title Type
D0877 BSBMKG515A Conduct a marketing audit Unit of competency
Replaced By
State Code National Code Title Type
OCF36 BSBMKG545 Conduct marketing audits Unit of competency