Unit of competency Outline

Date retreived
23/07/2026 6:52 AM AWST

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Develop a sales plan

Develop a sales plan

Unit of competency
National Code
BSBSLS501
State Code
AUL34
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080501 - Sales
Original Release Date
15/09/2015
Nominal Hours
70
Description
This unit describes the skills and knowledge required to develop a sales plan for a product or service for a team covering a specified sales territory based on strategic objectives and in accordance with established performance targets.It applies to individuals working in a supervisory or managerial sales role who develop a sales plan for a product or service.No licensing, legislative or certification requirements apply to this unit at the time of publication
Notes
Elements and Performance Criteria
1. Identify organisational strategic direction
  • 1.1 Obtain and analyse assessment of market needs and strategic planning documents
  • 1.2 Review previous sales performance and successful approaches to identify factors affecting performance
  • 1.3 Analyse information on market needs, new opportunities, customer profiles and requirements as a basis for decision making
2. Establish performance targets
  • 2.1 Determine practical and achievable sales targets
  • 2.2 Establish realistic time lines for achieving targets
  • 2.3 Determine measures to allow for monitoring of performance
  • 2.4 Ensure objectives of the sales plan and style of the campaign are consistent with organisational strategic objectives and corporate image
3. Develop a sales plan for a product
  • 3.1 Determine approaches to be used to meet sales objectives
  • 3.2 Identify additional expertise requirements and allocate budgetary resources accordingly
  • 3.3 Identify risks and develop risk controls
  • 3.4 Develop advertising and promotional strategy for product
  • 3.5 Identify appropriate distribution channels for product
  • 3.6 Prepare a budget for the sales plan
  • 3.7 Present documented sales plan to appropriate personnel for approval
4. Identify support requirements
  • 4.1 Identify and acquire staff resources to implement sales plan
  • 4.2 Develop an appropriate selling approach
  • 4.3 Train staff in the selling approach selected
  • 4.4 Develop and assess staff knowledge of product to be sold
5. Monitor and review sales plan
  • 5.1 Monitor implementation of the sales plan
  • 5.2 Record data measuring performance versus sales targets
  • 5.3 Make adjustments to sales plan as required to ensure required results are obtained
No information
No information
Replaces
State Code National Code Title Type
D1002 BSBSLS501A Develop a sales plan Unit of competency
Replaced By
State Code National Code Title Type
OCE37 BSBOPS505 Manage organisational customer service Unit of competency