Unit of competency Outline

Date retreived
22/07/2026 11:25 PM AWST

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Write persuasive copy

Write persuasive copy

Unit of competency
National Code
BSBMKG555
State Code
OCE24
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
080507 - Advertising
Original Release Date
16/03/2021
Nominal Hours
40
Description
This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Establish content purpose
  • 1.1 Identify objectives, timelines and budget according to creative brief
  • 1.2 Assess and select writing techniques according to creative brief
2. Prepare content
  • 2.1 Evaluate design and copy options according to creative brief
  • 2.2 Select option/s for communicating required information and images within time and budgetary requirements
  • 2.3 Develop persuasive content according to creative brief
3. Finalise content
  • 3.1 Consult with relevant stakeholders for feedback
  • 3.2 Evaluate feedback and produce final persuasive content
  • 3.3 Seek approval for persuasive content from relevant personnel prior to release
No information
No information
Replaces
State Code National Code Title Type
AUJ11 BSBWRT501 Write persuasive copy Unit of competency