Unit of competency Outline

Date retreived
22/07/2026 5:55 AM AWST

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Develop product knowledge

Develop product knowledge

Unit of competency
National Code
BSBPRO401
State Code
AUH87
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080501 - Sales
Original Release Date
15/09/2015
Nominal Hours
20
Description
This unit describes the skills and knowledge required to develop product knowledge in preparation for the sales process.It applies to individuals who need to solve a defined range of unpredictable problems, analyse and evaluate information from a variety of sources and who may provide leadership and guidance to others with some limited responsibility for the output of others.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Acquire knowledge of products in a specified area
  • 1.1 Identify information sources about products in a specified area and evaluate them for reliability and validity
  • 1.2 Identify product purpose/s and use/s
  • 1.3 Identify key features of the product/s
  • 1.4 Identify product strengths and weaknesses
  • 1.5 Articulate guarantees and warranties and identify service support details
2. Convert product knowledge into benefits
  • 2.1 Identify features of the product which have potential buyer appeal
  • 2.2 Present features of the product which have buyer appeal as benefits to the buyer
  • 2.3 Present product benefits within the context of organisational requirements and legislation
3. Evaluate competitors’ products
  • 3.1 Use a range of information sources to identify competitors’ products
  • 3.2 Compare features, benefits, strengths and weaknesses of competitors’ products with own products
  • 3.3 Establish relative standing of the organisation’s product with the competitors’ product/s and communicate differences to the buyer
No information
No information
Replaces
State Code National Code Title Type
D0949 BSBPRO401A Develop product knowledge Unit of competency
Replaced By
State Code National Code Title Type
OCD47 BSBMKG434 Promote products and services Unit of competency