Unit of competency Outline
Date retreived
22/07/2026 10:42 PM AWST
22/07/2026 10:42 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Communicate with influence
Communicate with influence
Unit of competency
National Code
BSBCMM511
BSBCMM511
State Code
OCF55
OCF55
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
100707 - Verbal Communication
Original Release Date
16/03/2021
Nominal Hours
55
Description
This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify communication requirements
- 1.1 Confirm authority to present material on behalf of an organisation or work area, according to organisational policies and procedures
- 1.2 Identify information that may be subject to confidentiality and manage appropriately
- 1.3 Identify information needs of audience and prepare a position in line with purpose of communication
2. Negotiate to achieve agreed outcome
- 2.1 Identify objectives of negotiation, and needs and requirements of stakeholders
- 2.2 Identify and document potential issues and problems
- 2.3 Prepare positions and supporting arguments according to objectives
- 2.4 Communicate with stakeholders, and establish areas of common ground and potential compromise
- 2.5 Confirm and document outcomes of negotiation
3. Participate in and lead meetings
- 3.1 Identify the need for meeting and schedule according to stakeholder availability
- 3.2 Prepare meeting materials and distribute to stakeholders
- 3.3 Conduct meeting and contribute to discussions
- 3.4 Seek consensus on meeting objectives
- 3.5 Summarise outcomes of meetings and distribute to stakeholders
4. Make presentations
- 4.1 Identify forums to present according to organisational objectives
- 4.2 Determine tone, structure, style of communication and presentation according to target audience
- 4.3 Prepare presentation according to desired outcomes
- 4.4 Provide an opportunity for audience to ask questions
- 4.5 Follow up with stakeholders following presentation
- 4.6 Evaluate presentation and identify areas for improvement
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AWG31 | BSBGOV404 | Communicate with community stakeholders | Unit of competency |
| OAE64 | BSBLDR513 | Communicate with influence | Unit of competency |
| AUL01 | BSBCMM402 | Implement effective communication strategies | Unit of competency |